“Mr. and Mrs. Dursley, of number four, Privet Drive, were proud to say that they were perfectly normal, thank you very much. They were the last people you’d expect to be involved in anything strange or mysterious, because they just didn’t hold with such nonsense.” So begins the seven book story of Harry Potter. When you […]
White papers serve as amazing promotional materials for businesses. Have you ever wondered how to write white papers of your own? White papers allow companies to share their knowledge and expertise with their target audiences. Often, these white papers are offered in exchange for a valid email address. The audience gets to learn about the […]
Start with storytelling: Marketing follows naturally. Once upon a time in a land far, far away lived a young, fair maiden who dreamed of a life far more enchanting. Like any courageous maiden, she fled the confines of her castle to explore the world around her. She met mysterious strangers – some she grew to […]
Door-to-door salesmen have a few things right. It’s hard to say no to someone who’s standing on your doorstep with a rusty dodge in your driveway, decorated with a “baby on board” sign. “I’ll listen to what this guy has to say,” you think, and an hour later you have a brand new vacuum cleaner. Face-to-face sales just work.