How to Create Buyer Personas That Attract & Convert

how to create a buyer persona

If you never learned how to create buyer personas, check out these three buyer persona examples to kick-off your content marketing efforts. There’s a popular copywriter out there who is such a drag. She loves to tell marketers how not to do things, but rarely has anything to follow up with when it comes to […]

What Consumers Want from Digital Magazines

Today Mequoda released their annual Digital Magazine Market Study, a project that we’ve worked on with them for several years. The results from the study are meant to help magazine publishers determine where they should focus their goals when developing their digital magazines. For example, is it worth it to develop a digital replica—a simple PDF version […]