Today Mequoda released their annual Digital Magazine Market Study, a project that we’ve worked on with them for several years. The results from the study are meant to help magazine publishers determine where they should focus their goals when developing their digital magazines. For example, is it worth it to develop a digital replica—a simple PDF version […]
20+ writers talk about how to write a first paragraph that captures the attention of everyone who reads it I’m sweating right now, because if you stop reading in the next few sentences, it’s completely my fault. This first paragraph is the dealmaker or the dealbreaker. If I blow it, you’ll never scroll down to […]
The most important thing to recognize is that this employee doesn’t know the value of his knowledge, and might not even be “bored” with his industry, but doesn’t realize which parts are fascinating to a consumer. That’s the challenge, telling a guy who’s in the trenches every day, which pieces are most interesting to those who aren’t.
Lead with your blog just as you would in life If you’re a self-loathing blogger, then you probably don’t want anyone to read your work. It’s awful, terrible, the worst thing anyone has ever read! Because of this, your blog confidence is low and you don’t SEO your blog posts (nobody’s looking for them anyway!), […]
Imagine if wasps flew around in little pea coats, striped pants, and tiny top hats instead of going around stinging people. Wasp marketing could be the new thing – they’d just fly around whispering blogging tips in people’s ears and the world would be blessed with great websites and optimized content.