Amanda MacArthur

Amanda MacArthur is the CEO of BuzzFarmers. Before BuzzFarmers, Amanda ran the research arm of a publishing company for magazine publishers where she was hired to teach blogging and social media workshops to editors at Harvard, F + W, Time Inc. Condé Nast, Dwell Media and Bonnier.

Posts by Amanda MacArthur


How to Sell Any Product With One Blog Post

Do you know how to sell any product, just through good content and a call to action?

Folks don’t take blogs seriously – they think blogs are for stay-at-home-moms and amateur cooks with good cameras. And those are certainly the folks winning at Pinterest. Heck, my amateur cooking blog gets 50K unique visitors per month … and most of that traffic comes from Pinterest.

But if you’re a business, and you still think your blog is for fun – just a place for your employees to write a few silly posts or to get something off your chest about your industry – then you’re doing it wrong.

Think of every blog post as a landing page.

You can only have so many sales pages on your site, but you can have thousands of blog posts.

And every blog post can be optimized individually for search.

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Be My Eyes: The Only App I’ll Ever Ask You to Download

Marketing Genius is a series created by BuzzFarmers to give virtual high fives to anyone who develops a unique (and brilliant) marketing idea worth talking about.

Screen Shot 2015-02-02 at 5.37.19 PMThis might be the grandest, most elaborate call-to-action I’ve ever written.

My brother Brandon just turned 30 years old the other day. He’s two years my junior, or seemingly just one year in January and February. Well, seemingly, he’s many years my junior because Brandon is blind, has cerebral palsy, and is developmentally challenged—which I refuse to call mental retardation because nobody knows how to use that word correctly anymore.

Until he and I are a billion years old, I’m his big sister, and I protect him fiercely.

Screen Shot 2015-02-02 at 5.35.15 PMI always tell people that Brandon is the happiest kid you’ll ever meet, even though at thirty years old you should probably stop calling people “kid.” It doesn’t make a difference to him though, cause the only things that make Brandon sad are a lack of mashed potatoes in the house, and not having enough time to do a full cycle of the dishwasher before he goes out.

Since Brandon can’t see with his eyes, he sees the world in other ways, through every type of music, and the sound of a dishwasher going through the soak, wash and dry cycles. Interrupt those and you’ll get a long, “awwwwwwwwwwwwwwww. Dangit!”

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The 7 Habits of Highly Successful Corporate Blogs

Successful corporate blogs have seven things in common, a little heart, and a little structure

If you run a company, and you have a website that attempts to make a sale, accept new subscribers, or generate new leads – you can benefit from a corporate blog.

On successful corporate blogs – a blog post is an advertorial. Writers seem to hate this, but marketers and business owners understand what that means. Every blog post is a new landing page, and it works for you. It has a job, and a hard hat, and it goes to work 24 hours a day for you. 

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The CEO’s Guide to Corporate Blogging Best Practices That Writers Hate

Corporate blogging best practices for CEOs who are sick of throwing money at the wall

Magazine editors hate me.

To be more specific, online magazine editors.

At least they do when they first meet me, because our first meeting typically involves me breaking the news that they’re now marketers. And if they’re not up for the task of optimizing for search and promoting their own post in social media, their boss is going to trade them in for a newer model.

Thankfully, the ones who have gone on to listen and adapt, not only keep their jobs, but they end up promoted. And they like writing content that’s optimized for the web. They like getting nerdy about keyword research. They like testing social media formulas. The challenge and the new world of content creation and content marketing sparks a fire in them.

Your right and left brain can co-exist.

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You Won’t Believe Why Upworthy Headlines Don’t Work for B2B Blogs

Catchy headlines are powerful, but there’s one type of headline that’s more powerful.

“This Designer Just Did Something Amazing To His Shelves… And Now You Can Too” –

“I Hope You’re As Angry As I Am About What She Says At 0:31″ –

“You’ll Never Believe What This Guy Did During an Airport Layover” –

“You’ll Never Believe Who Made Our Best Dressed List This Week” –

“You’ll Never Guess Who the ‘Most Dangerous Celebrity’ Is” –

If you’ve been reading the web, say, at any point this year, then perhaps you’ve stumbled upon this familiar headline formula. It goes by many names, but the most accurate is the curiosity-gap headline. The newly re-popularized curiosity gap headline makes a huge promise to the reader and provokes their curiosity to click.

This headline archetype has been used since the printing press rolled out its first inked-up parchment, but sites like Upworthy have brought it back in vogue (and out of vogue), while other sites have jumped on the bandwagon. Now they’re being called Upworthy headlines.


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Bad SEO: Two Reasons to Fire Your SEO Company Immediately

If SEO promises sound too good to be true, they probably are.

Every company that sells services will actively look for work.

For some, it’s by attending networking events. For others, it’s by looking for gigs found online. We like to mix in a little of both, but we also happen to be one of the lucky businesses that gets work through word of mouth.

One challenge we face as an SEO-centric business is that we’re competing with the likes of SEO companies who want to take your money and don’t worry about how their black hat practices will affect you six months from now. This is something we obsess over – it’s why we focus on your blog and creating amazing content.

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Has Your Well of Business Blog Ideas Dried Up?

Here are 30+ ways to recycle and reuse content!

Every morning, I wake up with a to-do list that typically includes coming up with new business blog ideas and writing anywhere between one and five new blog posts. If the number is five, it’s probably because I only wrote one the day before. Brains need re-charging, you know?

In my past life, I was the managing editor for one daily online publication where I cooked up a new in-depth blog post every day. I thought that was difficult. Now that I’m managing quite a few different blogs for our clients, coming up with one idea a day seems like a breeze.

My point is that I have lots of ideas for blogs posts, and it’s kind of a hobby now. I spent a lot of time teaching the mega publishers what to do with their abundant amount of content that is still yet to be digitized, but certainly they have an advantage – lots and lots of content.

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Our Newest, Wordiest BuzzFarmer: Shawn Badgley!

Shawn Badgley has wanted to work at BuzzFarmers since before it even existed; since he was a small child in the Nineties growing up on a mire in Belarus, the sixteenth of 17 children born to peat gatherers Vsevolod and Varvara Badgley. Every morning, he would load up hardtack rations on a peat wagon, hitch it to his favorite goat, Gleb, and ride out to a secret writing spot nestled near the Bug River.

There, he would research the flora and fauna, practice his interviewing skills on Gleb, and “blog” on the walls of a mushroom cave, since computers – or electricity, for that matter – had not yet been introduced to his village of Merechevschina. Typewriters, too, were scarce. Pens, pencils, and paper, as well.

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Twitter Fun With Local Writers

This month, we had a bunch of wonderful people interview for new jobs at BuzzFarmers. Most recently, I asked our top candidates to submit three writing samples (paid, thankyouverymuch), one of which focusing on Twitter. As you might know, I run the site, and thought this would be a good chance to test their content on a real live platform while learning more about the writer.

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We’re Hiring (And I Can’t Tell You Anything!)

So, I wrote this really epic post to go along with this cute graphic Sarah made just for it.

In it, I talked about the fact that we’re hiring, plus the order in which we’ll do so (business manager, social media analyst, managing editor, wordpress developer). Then, I even told you when we’re scheduling interviews and common reasons why you might not get an interview (if you don’t).

But then Pat told me I couldn’t say any of those things or somebody might sue us.

So, instead, I’m consolidating and just telling you that we’re hiring and that we’re hiring one position at a time, in the order above, and if you don’t hear from us, I’m sorry, I love you, and we might have future plans for you with different types of clients. And also that I appreciate your putting your hearts and souls into your applications and talking to us on Twitter.

Also, this won’t be the last time we’re hiring for these positions. So.

That’s all I can say before Pat unplugs the Internet and locks me out of the blog.

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