Curating Content: Make Your Business Blog a Masterpiece

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Consumerism, social networking, and SEO have changed dramatically in the past five years, so much so that startups and established businesses alike are feeling overwhelmed. “When and where should I post?” and “What’s the best article we can push today?” and “How can I get a better Google PageRank?” are the questions on everyone’s minds, […]

What Bob Ross Can Teach Us About Creativity as a Process in Content Marketing

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For 11 years, Bob Ross delighted PBS viewers with The Joy of Painting, a half-hour show featuring the artist re-creating various scenes, settings, and objects on his canvas. What was brilliant about Ross was that every movement he made on the show was like watching the Buddha explain the mysteries of the universe. When you […]

Must Love Collaborating: Find Creatives You Can Work With

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Talking to people is a vital part of almost any business, and your creative talent is no exception. But creative people are very different than your sales force. They see the world differently. They have to. In order for them to see the world and transpose that perspective into a palpable new construct, they have […]

Why Hiring an Illustrator Is Smarter Than Using Stock Images

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There was a time when industry was defined by a select few companies making a select few products. This was great for the companies, of course, who had little competition, but not as great for consumers, who only had access to … those select few products. Luckily for the companies, those consumers didn’t know any […]