Here are 30+ ways to recycle and reuse content!
Every morning, I wake up with a to-do list that typically includes coming up with new business blog ideas and writing anywhere between one and five new blog posts. If the number is five, it’s probably because I only wrote one the day before. Brains need re-charging, you know?
In my past life, I was the managing editor for one daily online publication where I cooked up a new in-depth blog post every day. I thought that was difficult. Now that I’m managing quite a few different blogs for our clients, coming up with one idea a day seems like a breeze.
My point is that I have lots of ideas for blogs posts, and it’s kind of a hobby now. I spent a lot of time teaching the mega publishers what to do with their abundant amount of content that is still yet to be digitized, but certainly they have an advantage – lots and lots of content.
If you’re a publisher, there are tons of ways to recycle content:
Order a BuzzAudit and take the first step toward running a more visible, personable, and buzzworthy business with a good professional blog.
- Excerpt a piece from your magazine and elaborate on it, like Glamour Magazine.
- Review your entire issue in a thoughtful story, like Budget Travel.
- Turn videos into video posts, adding unique depth, like Black Belt Magazine.
- Post a video and simply paste the transcript below it, like About.com.
- 22 more ideas for blog posts over on the Mequoda blog.
If you’re not a publisher, but own some other kind of business, there are still countless ways to come up with blog posts. Here’s a dozen examples:
- Use Facebook to ask a question and turn responses into a story, like BarkBox.
- Turn Tweets into opinion pieces, breaking news and debates, like BuzzFeed.
- Write book reviews in your niche, like Politics and Prose Bookstore.
- Review popular links and articles, like Guy Kawasaki’s Holy Kaw blog.
- Ask an expert to contribute a post, like Etsy asks their shop owners.
- … and like SEOMoz asks their community.
- Ask members of your team to write about something interesting, like Wistia.
- Give away something that helps colleagues, not just customers, like MojoTech.
- Share your foraging and shopping escapades, like Forage in Los Angeles.
- Spin your product based on what the celebrities are doing, like Trulia.
- Inform your customers about industry trends, like Zillow.
- Help customers figure out how they can afford your product, like AirBnB.
Still looking for more ideas? Get in touch with us. It’s sort of our thing.
Did you enjoy this content? Take a look at how BuzzFarmers can help you increase revenue with a highly-optimized business blog.