Visual Storytelling in Business

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What Stock Photography Says About Your Blog (and Why It’s Worth Ditching for Local Talent)

Stock photography looks like stock photography. We can pick a stock photo out of a lineup and recognize it for exactly for what it is: an image that someone has produced and that thousands or millions have already seen. Unfortunately, if you intend to use it for your blog/site/promotional campaign, it can say some things about you that you might not realize. For example, an overused stock photo might indicate to a reader that they’ve already read the article, even though they haven’t. There are plenty of articles to point you in the direction of annoyingly overused stock images, but not enough telling you the alternative: creating your own library of photos and art.

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