Visual Storytelling in Business

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Business Art and Design: An Intuitive History

There are great websites out there that can give you the history of commercial illustration with facts and figures. What I’m going to do is break business art and design down according to the key points that pertain to how human beings understand imagery.

Here it goes:

Humanity forms.

People gather in communities, creating the need for communication.

History gains context as generations pass and the need for written communication develops.

Illustration becomes primal and necessary.

A long time passes, and some really smart people invent the written language.

Written language can only be understood by the wealthy, while the lower class keeps a hold of illustration.

Since the few are wealthy and the many are poor, the wealthy still use illustration to communicate with the masses (think cathedrals, statues, ceramics, etc.).

The Industrial Revolution happens, and within a hop, skip, and a jump, we have access to printed text, mass literacy, and centralized communication processes.

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What Stock Photography Says About Your Blog (and Why It’s Worth Ditching for Local Talent)

Stock photography looks like stock photography. We can pick a stock photo out of a lineup and recognize it for exactly for what it is: an image that someone has produced and that thousands or millions have already seen. Unfortunately, if you intend to use it for your blog/site/promotional campaign, it can say some things about you that you might not realize. For example, an overused stock photo might indicate to a reader that they’ve already read the article, even though they haven’t. There are plenty of articles to point you in the direction of annoyingly overused stock images, but not enough telling you the alternative: creating your own library of photos and art.

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