“Ask Chad” is our new series based on a composite character developed from every interaction we’ve had with “those” kinds of marketers. We decided to name him Chad Wyndemere, from Wyn-Win Marketing. You know this guy – you know you do.
Hey, Chad –
I’m curious to hear your company’s take on email newsletter best practices. My partners and I launched a small business earlier this year with a fleet of food trucks and healthy vending machines, and we wanted to get our legs underneath of us before doing too much in the way of outreach. We have a decent website and a fair number of Twitter followers, but I’ve been hearing a lot lately about the resurgence of email newsletters as a viable marketing tool. We could use some help in that department for sure.
Problem is, when I look for examples of email newsletters, I don’t come across many good ones in my inbox. We don’t want to do emails just to do them – we want to do them well. How should we go about that, and where do we start with email newsletter best practices?
Thanks for any help,
Damon in Detroit