Social Media Marketing Ideas


15 Social Media Gift Ideas for #SocialMedia Lovers

Illustrated by David Flanagan

“Damn girl, you can eat”. Those words were the first sweet nothings that Patrick ever tweeted to me.

We met on Twitter. I was in the midst of a day-long food road trip with some friends for my birthday, and Patrick was in utter shock when he stumbled upon my feed full of buffalo wings, double-stuffed french toast, and juicy burgers. Long story short, we’re both foodies and I was new to Providence, so we started making a weekly date of trying every out restaurant in Providence. And the rest is history, right? Yay Twitter!

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3 Things Learned From Managing a Winery on Facebook

It’s a lot of fun to have a Facebook fan base that interacts with your content. At the same time, it can get a little overwhelming and lead to mistakes. I handled the social media marketing at Adams County Winery for 3 years and loved seeing our page grow from just over 1,000 to nearly 10,000 likes in that time.  We had some great fans that loved our content, and even had some pieces go viral, being seen by over a million people all over the world. It was a great learning experience about what to do and what not to do when running a small business Facebook page.  I also saw quite a few other pages make these mistakes, and want to show how you can avoid them.

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Loyalty – The True Long Tail of Social Media

Loyalty   The True Long Tail of Social Media

The one thing most social media professionals won’t confess to a potential client on a first date is that the #1 return on their investment will be loyalty.

Nobody wants to hear that.

I know, because as a business selling social media services, I have to “sell” the concept of loyalty more often than I should. Loyalty? BAH! Show me the green! Let’s just say our all-organic-all-the-time foundation keeps us very selective about who we work with. BuzzFarmers, remember?

And are their opportunities for e-commerce? Sure, especially if you’re an e-commerce driven company. But the reason why most companies aren’t seeing an immediate return on their investment for social media, and the reason why social media is moving towards a branding function, where companies buy followers, more than a marketing function where companies earn them, is because the return on your social media investment takes time.

For example…

Google Analytics can’t tell you that I saw a friend snap a photo of their Wondermade marshmallows on Instagram six months ago, which triggered me to follow them on Twitter and Instagram, and finally triggered my first purchase a few months later by typing in their URL, and not by visiting a link they posted in social media.

When I decided to “like” them on Facebook after receiving my delicious marshmallows, they’d never know that the “like” was six months in the making. In fact, by looking at their analytics, I’m a speck in their direct traffic.

Social media is screwy like that. It puts bug in the head of your future customers. What analytics program can track when a chef’s delicious Instagram photo triggers me to head in for dinner? Or a photo that someone posts at Crompton Collective gets me itching to visit the next weekend?

Social media is hardly trackable. I’d love to see the research study that tells you what percentage of social media purchases actually come from social media – the REAL return on investment. It could be HUGE.

The only thing we can really count on is loyalty, another unmeasurable return on investment (although Swipely‘s doing the best job I’ve seen). Following certain brands, chefs, and businesses in social media have made me more loyal and enthusiastic about some businesses than you could begin to imagine. Some I’ve sent friends to in other cities, businesses that I’ve never even visited, simply based on their social media personas and the loyalty that can be felt by their real customers.

Loyalty, the long tail of social media, is more valuable than a one-shot purchase. I could have bought a single pack of marshmallows from Wondermade from a single link they sent out right away. They’d be able to track it. Super.

Instead, I bought myself a few boxes a couple months later. Then a month later, I sent out a few boxes more as gifts. For Christmas, I’m thinking about sending them out to clients. All based on a single Instagram photo that they can’t track.

Social media… totally worthless, huh? Wrong, just drastically under measured.

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How to Bring the SEO Swagger Back into Old Articles

Refill the SEO juice on your old articles by using a six-month plan to refresh them on Twitter

Illustrated by David Flanagan

I’ve been working with Mequoda, a marketing, training and web development company for magazine publishers, for over seven years.

One of the things I love about them, and one of the reasons why we’ve gotten to work with the likes of publishers like Men’s Health and Time Inc. is because they are so incredibly research, testing and numbers driven. The number of reports that Mequoda pulls together on a daily and monthly basis would make your head spin. Everything they design, and every piece of content they/we write is so expertly thought out and measured, that it’s no wonder their clients sing them from the rooftops. Mequoda events are filled with the most passionate business leaders I’ve ever had the pleasure of surrounding myself with. And those people attend year after year because Mequoda makes publishers rich on a regular basis. Seriously.

One of my favorite reports from Norann Oleson, their Analytics Program Manager, tells the story of every keyword Mequoda gets ranked for, which article is ranking mostly highly for that keyword, and how high it’s ranking.

This report allows me to also see the increase and decrease of those rankings, and Norann always includes a nice little drop out of the firehose that gives a simple overview of which ten articles rose in rank the most that month, and which ones lost the most rank.

Most of the articles that lose rank have been sitting on the first page of Google for a long time, years in some cases. They’ve been sending hundreds, sometimes thousands of page views per month. Because of this, any drop is definitely noticeable and we don’t want to lose that.

And we do have other strategies that we use to refresh those articles in other ways, for example, updating the articles and actually refreshing them. But, over the past few months I’ve been doing something that’s a little quicker, and possibly even more effective.

I’ve been taking the “bottom ten articles” list she sends me and recycling the posts on Twitter in a fairly strategic and systematic way.

My process for recycling these old articles and bringing back their SEO juice is this:

  • Take all of the articles (they were already SEO’d by the way) and write six  new Twitter headlines for each. This doesn’t involve updating the posts, just writing copy for Twitter.
  • Then, I schedule them all out for six months using Hootsuite.
  • I choose to do it on the same day every month, to make it easy.
  • I choose to switch up the time for each effort to tap into different time zones.

For example, 5 Reasons to Recycle Content on Twitter becomes these Tweets:

  • April 25th, 9am: 5 Reasons to Recycle Content on Twitter
  • May 25th, 11am: One good reason to recycle your content on Twitter: more visibility
  • June 25th, 1pm: Visibility, SEO, Clicks, Timing & Testing: 5 Reasons to Use Twitter for Recycling:
  • July 25th, 3pm: You’re wasting good content if you’re not doing this:
  • August 25th, 5pm: “As long as the content is evergreen, you have every opportunity to stick it in your future feed” says @amaaanda
  • September 25th, 7pm: Are you recycling old articles on Twitter? Here’s how to do it right:

By refreshing this content through social media, Google gets a chance to look at it again. In many cases, you’ll get more re-tweets and shares which can only help those articles climb their way back up onto the first page of Google.

Curious about those five reasons to recycle old content on Twitter?

1. More Visibility: If every single person in your target audience took a vacation today, none of them would see your tweet. Essentially, it would be lost in a sea of tweets, and the people who would see it and click your link wouldn’t be those most likely to complete a sale. If you only post your articles once, they may never be seen again.

2. More SEO Benefit: If you title your posts with brilliant SEO keywords, Google is taking notice. In fact, Google associates the words in your tweets with the URL you are tweeting about, so the more you post it, or people re-tweet it, the better you’ll rank on your targeted keyword.

3. More Opportunity for Clicks: Obviously the more times you post a tweet, the more traffic it’s going to bring in. However, if it’s a holiday, or even holiday season, you probably aren’t going to see the results you’re looking for. Or, if you posted at the wrong times of day, or a natural disaster occurred, you’re obviously going to see a drop. Instead of calling it a loss, you have the next two reasons to consider.

4. Diversity of Timing: Recycling posts means that you can schedule them at different times in the upcoming days and months. Perhaps today you schedule your tweet for 10am and 3pm, and next month you schedule it at 9am and 5pm, and six months from now you might post it at 2am and 11pm for international readers. Then you look back regularly to see which times brought in the most traffic and begin to work on a more calculated schedule.

5. Experimenting with Headlines: Writing Twitter headlines takes practice because what works on a blog and what works as an email subject line doesn’t always work on Twitter. Folks on Twitter appreciate hashtags and call-outs to signify a more “human” feel. The more you post an article, the more opportunities you have to work with these types of elements to see which headlines pull better. Does a question work better? A statement? The title of the post? The email subject line you used? These are all different formulas to try.

Comments? Questions? Demands? Let’s chat down below!

Or, let us do it for you.

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How To: Increase Facebook Visibility & Reach Without Buying “Promoted Posts”

How To: Increase Facebook Visibility & Reach Without Buying Promoted Posts

Illustrated by Patrick Yurick

Facebook’s biggest fail wasn’t that they asked businesses to pay to increase Facebook visibility, but that they put all fans in a bucket and made them re-prove their loyalty just to see posts from their favorite brands and companies. Businesses hate it, and so do their fans. They signed up for updates, so why should Facebook determine which ones they see?

Remember the days when you could just post a link on Facebook, and optimistically guess how many people saw your link? When a post got no likes or comments, you just assumed you were doing something wrong and iterated. Typically, these iterations resulted in more likes and follows.

I’m not sure if there was ever a time when Facebook Business Pages got the same visibility as profile pages in any one person’s feed, but the one thing that’s for sure is that the one big mystery everyone wants to solve with our new BuzzAudit is where their formerly attentive audience went.

The truth is that if you did truly have an attentive audience, the change in Facebook’s algorithm wouldn’t have given you a huge dent. The new algorithm is based on how engaged Facebook users are with your page. So, in theory, if they’d been visiting your page often and leaving comments, your page would still be showing up in their feed.

I think that’s where the “oopsie” happened. One of our clients has more than 500,000 very active and engaged users who comment and like their little hearts out of each post. But still, when Facebook dropped the sledgehammer, their once loyal fans disappeared out of nowhere.

After some time, fans started commenting on their page, asking why they didn’t see posts anymore. And then suddenly, the posts started showing up again, like magic.

That’s because every re-visit results in increased Facebook visibility.

And that’s where the frustration lies. What was once a very free marketing platform has, in essence, become a paid platform. Companies are used to paying for ads in newspapers, through AdSense, and to bulk-send their email addresses. However, they’re not accustomed to paying to deliver a message through Facebook.

The good news is that Facebook advertising is pretty cheap. The better news is that you don’t need to buy ads in order to increase visibility. Before you start creating an ad budget for Facebook, try these simple steps first. We’ve tried them with all of our clients and Facebook visibility has increased on an average post by 20% or more.

Start posting more photographs and illustrations

How To: Increase Facebook Visibility & Reach Without Buying Promoted Posts

We’ve found that photographs get more automatic visibility than any other type of post. When comparing a photo, text and video post that all have no likes or comments, the photo post gets almost double visibility automatically.

In one test we ran with a client, their link posts had a typical Facebook reach of 10-20,000 fans while photo posts with a similar number of likes and comments got closer to 45,000 and sometimes reaching 68,000 if the photo had a quote in it. This test ran with a client that has an extremely dedicated fan base of more than 500,000 fans.

After our initial BuzzAudit with them, they stopped posting traditional links and started posting more eye-catching photos. The captions for the photos became the typical teaser copy plus the URL to the article. These posts continue to be their most liked and shared posts.

For many of our clients who we’ve tested with, their “most popular post” is a photo with a quote on it. And I’ve been straight-up shocked to see that photos with faces in them get less likes than ones of projects, or ones that make you laugh.

Also, if you plan on replacing link posts with photo posts, start using trackable URLs (you can do this through Google Analytics or because Facebook won’t track those links.

Tag other businesses in your posts

How To: Increase Facebook Visibility & Reach Without Buying Promoted Posts

One way we’ve found that clients are able to increase their Facebook reach dramatically is by tagging other businesses in their posts.

A great way to do this is to become more dedicated to supporting your fellow like-minded businesses. For example, at BuzzFarmers, we like to write posts about our local businesses and give them virtual-high fives when they do something neat. Sometimes we’ll write a case study about them, or include them in a list of businesses who are doing something cool. By tagging them in the post, we get in front of them and their fans, and we also give them some love for their hard work and marketing smarts.

The example to the right is by Style Me Pretty, who’s posting a centerpiece featured on their blog.

They’re using the above technique by featuring the photograph, and in the description they’re tagging all of the businesses who helped create it.

This strategy gets the post in front of all the businesses tagged, and increases the chances of it getting shared by those businesses and increasing visibility.

Come up with a dozen new ways to get more comments

How To: Increase Facebook Visibility & Reach Without Buying Promoted Posts

While Facebook clearly has a bias towards post type, in our tests, comments did increase each post’s visibility. In a comparison of two link posts with a difference of just ten likes between them, the one with eleven comments had 20% more visibility.

Most businesses get more comments by asking questions, or making controversial statements. Passion for your niche and trade transfers well to your fans on Facebook and posts that reflect your passion typically elicit more feedback. Negative posts tended to get more comments, although I’d be careful here.

One of our clients hosts a weekly caption contest, asking fans to add a caption to their photo. So far, this has been their most successful attempt at getting comments, and the double-combo of photo and comments has made these their most popular posts.

When asking a question on a link post, some users are inclined to leave their comment on the post itself. When asked on a photo post, they leave the comment on the photo. Since your end-goal is probably driving traffic back to your website, you might want to switch it up so that you’re sending traffic to your site, but also increasing visibility through Facebook comments too. One hand feeds the other.

This example on Car Talk’s Facebook page got 224 comments. Not only are they using the photo method we talked about, but they’re also linking to their blog, AND asking a witty question that garnered serious feedback and visibility (look at all those shares!). Check, check and check!

Cross-promote from other networks

Cross-posting is a bad habit. If you double-post on two different networks, eventually you’ll tire your followers/fans and they’ll unsubscribe from one or the other. You need to interact differently on Facebook and Twitter to maintain subscribers to both.

Cross-promotion is different. In order to get your posts back in front of your fans, they need to re-visit your page. Drive this traffic from your Twitter account, or other social networks. Create an email campaign out of it too. Try getting them back to your home page, and also directly to certain posts.

You can create short teaser copy, like “Do you like us?”, add a link and BOOM. The point is to get them to click the link, that’s it, so don’t be a marketing jerk about it, but get creative.

Don’t count on video

Well, not unless you’re crazy excited about it and have an arsenal of winning ideas. As video producers, we should be telling you to go crazy with the videos. But, in our research we found that videos don’t get a lot of likes or shares on Facebook (or, not as compared to links or photos) so they didn’t get a lot of visibility, either.

Even promoted video posts don’t appear to break any significant visibility barriers, and their engagement numbers are minimal. Posts with embedded videos and ones that linked to video archives had the worst visibility in our tests.

How To: Increase Facebook Visibility & Reach Without Buying Promoted PostsThe trouble with video on Facebook is combination of two things.

First, video requires audio, and so many people view Facebook in a place where they can’t necessarily turn their volume up. Second, it’s a time commitment. If you want people to watch your video, add a more detailed description to your post and tell them how long they’re committing to.

But remember, this post is about visibility. If you create an amazing video that isn’t seen by everyone, but gets some of those people to buy/try your product/service then you’ve still done all right!

Adams County Winery makes a lot of fun videos that they post to their Facebook page. They always add something to their description,  like “watch until the end!” or “it’ll make you laugh!” which makes their fans want to watch the video. That, plus their contagious enthusiasm is the reason why their videos get more response than those of other small businesses we’ve analyzed.

Start conversations and Q&A chats

One of our clients hosts a weekly “chat” on Facebook. I double-checked with a couple other companies I know that do chats and their results were the same – big-time visibility. Hundreds to thousands of comments amount to some serious reach.

The trouble with this, which Lush discovered, is keeping up when you have hundreds of thousands of fans. So it’s not exactly a scalable, but worth testing. Many end up moving the chat over to Twitter to organize the conversation a little more easily. Facebook is a wonderful community to jump-start this effort, though, and an even better way to increase visibility because every comment leads to more exposure.

Ask for people to “like” posts, create contests around “liking” posts

How To: Increase Facebook Visibility & Reach Without Buying Promoted PostsIf I haven’t made this obvious yet, “likes” will increase your visibility almost as much as comments. The more likes you get, the more Facebook reach your post will have.

When comparing a very similar photo post, both were advertisements and marked as “featured”, the post that had 45 likes only got 2,300 people to see it, while the one with 243 likes had more than 10,000 views.

As mentioned, different post types require more likes to get increased visibility. For example, a photo post might only need ten likes to increase visibility by 20%, but a link posr would require twenty.

GrubHub has a habit of posting mouth-watering treats that anyone would “like”. They’re actually a great example of a businesses who uses creative images to their advantage, so check out their Facebook page when you’re done with this post (almost there!)

Think more about strategic timing

Not surprisingly, the average workday, according to Eastern Standard Time, reflects the time with most engagement, especially between 5am and 9am, lunch hours and the few hours after work. After 9pm, engagement starts to trickle. Weekends seem to work good too, especially for likes.

This is possibly because people, especially businesses, post less on the weekends, making it your time to stand out in a less saturated feed.

The TL;DR version

Post more photographs and use trackable links when you do so. Use every way possible to get people to re-visit your Facebook page through other social networks and through email. Get as many comments as possible, through chats and provocative posts. Tag others in your posts to increase visibility on their page too.

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[Survey Results] 32% of Restaurant Customers Will Re-Tweet for a $5 Coupon

[Survey Results] 32% of Restaurant Customers Will Re Tweet for a $5 CouponIf we’re friends (hello friend!) then you know how dorky I get about behavioral science – the reason why and how people do things. In marketing, it’s discovered when people click a link or when they decide to turn a promotion into a transaction.

As much as I love our blogging clients, I really love getting new research clients.

A couple weeks ago, I got to dig into a year’s worth of Facebook Insights analysis for a magazine that has over 450,000 Facebook fans. They wanted us to look at their page (and their analytics) to find out when and why their comments dropped off, why “likes” might be slowing down and which posts performed best.

Not to be crude, but I was like a pig in youknowwhat. Best eight hours of geeking out I had all week.

The test: to coupon, text or discount?

Recently we decided to run a really quick, simple test about social media promotions. My experience with Twitter promotions is that most people don’t redeem them and/or the promotion isn’t good enough to share because the user doesn’t think they’ll use it.

My “intuition” (if that can even exist in marketing) told me that mobile promotions might be a bust, because it’s awkward to show your phone at the table with friends, and it’s even more awkward to say “you told me on Twitter that I could save 10% if I say that I read about the discount on Twitter”. There’s a lot of lame going on there.

Also, the purpose of this post isn’t to promote our clients, but that’s why I like Swipely‘s loyalty system—you swipe your card at a merchant you like, and if they’re a Swipely merchant, then you get the  discount through your card. No coupons or anything.

154 respondents say yes to re-tweets and coupons

To make sure we only had people in the survey that were useful, we asked 2,642 if they had a Twitter account that they used at least once a day. Out of this number, 10.4% or 154 were able to respond to the following question: If a chef/restaurant tweeted an offer, which one would you be more likely to actually go to the restaurant and redeem?

I wanted to focus on one that they would redeem, not necessarily one that they’d be happy to get.

The majority, 32.3% went for the “re-tweet for a $5″ coupon promotion. Not only is it the easiest for them to complete, it’s also a coupon—one they can print out and discreetly slip in with their credit card.

[Survey Results] 32% of Restaurant Customers Will Re Tweet for a $5 Coupon

 To be honest, the reason why I don’t rely on “marketing intuition” is because personally, I would have guessed that texting for a free app would have ranked higher on the list. A free app has the highest value of any promotion in the survey (unless your meals are typically over $100).

Then again, this survey was completed by moderate to heavy Twitter users so they’re naturally going for the easy re-tweet option. They’re obviously not as embarrassed to coupon as I am, so they don’t mind “mentioning a tweet” either!

In regards to the demographics here, the survey-takers were 54% female with the majority between the ages of 18 and 34.

Where the data gets a bit more interesting is in the income. In this case, income does correlate to almost every answer (except our top answer, which was beloved by all). We didn’t get anyone who to respond who made more than $99,000 per year.

The most popular answer is fine with people in all income brackets.

[Survey Results] 32% of Restaurant Customers Will Re Tweet for a $5 Coupon

Those with the highest income (likely to have checks over $100) would rather save 10% when they mention the tweet.

[Survey Results] 32% of Restaurant Customers Will Re Tweet for a $5 Coupon

Those in the upper-middle class tier are happy to tweet back at a company so that they can print out a coupon (and, like me, slip it into the check folder).

[Survey Results] 32% of Restaurant Customers Will Re Tweet for a $5 Coupon

Those on the low end of the income spectrum know a deal when they see one, and they chose the free appetizer which has the highest perceived value.

[Survey Results] 32% of Restaurant Customers Will Re Tweet for a $5 Coupon

Heading back to the most wealthy tier, those who make $75-99k per year don’t mind texting for a deal.

[Survey Results] 32% of Restaurant Customers Will Re Tweet for a $5 Coupon

These results can tell you a lot about your customers. If you cater to high-end guests, then you’re perfectly safe offering a 10% off verbal coupon or asking them to text for a coupon. If your guests are on a budget, realize that they know value and a good reward when they see it.

Are you surprised by these results at all? Any that you thought would have performed better? Let’s chat in the comments. Want us to dig into your analytics and pull out promotions that will get more customers, likes, comments and shares? Get in touch!

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Pinterest SEO Tips: An Excuse to Pin, or a Waste of Time on the “Idiot Box”?

Pinterest SEO Tips: An Excuse to Pin, or a Waste of Time on the Idiot Box?My grandmother used to call the television the “idiot box”. One minute in front of the tube was a minute away from fresh grass and character-building skinned knees.

If my grandmother was here today, she’d have no hesitation in transporting that description to the computer, because let’s face it—technology makes us lazy.

Look at Pinterest, for example: completely curated content.

What, people can’t even find their own recipes anymore? They need other people to find them for them? Go build a fort or something!”

My grandmother was awesome and she made delicious bread and butter sandwiches, but thank goodness she never had to meet Siri.

If you ask me, Pinterest is a damn good waste of time. I may never be able to make the perfect christmas tree cupcake, but I can sure as hell grow green onions from a mason jar. They grow like weeds, by the way!

Millions of other people agree, and that’s why Google uses it as a point of popularity measurement like they do Twitter and Facebook. If your article gets a lot of shares, Google will notice. Search Engine Watch recently tested the viability of Pinterest SEO using a low-equity site. Within the first week, the site generated 150 (no-follow) inbound links and got indexed for 25 new keywords.

If you want to get Pinterest SEO benefits, drive more traffic and get found for more keywords, complete these two objectives:
(warning, it includes using the social network for good, not evil!)

  • Build a network of Pinterest users who like and re-pin posts.
  • Optimize your pins so that search engines can read them.
Build a network of Pinterest users who like and re-pin posts.
  • There’s a search box on the top left corner of your screen. Use it to search for related interests and then sort by users.
  • Follow and comment on popular profiles that are as actively engaged as you intend to be.
  • Be active. Post every day, but not all day.
  • Create boards with niche topics (and use keywords to optimize those topics).
  • Design compelling graphics (infographics, anyone?) and lead them to a landing page.
  • Provide value, or you’ll get your domain blacklisted so that nobody, not even you, can pin someone from your site.
Optimize your pins so that search engines can read them.
  • Fill out your profile, include your business name and website.
  • Add keywords into your bio so people can find you and your niche topic.
  • Drop the vague titles and name your boards using keywords people are looking for.
  • Write compelling copy for your pins and include keywords.
  • Add a hyperlink into the description for your pins.
  • Pinterest doesn’t have the most advanced search engine, so use the exact keywords you want to be found for.

At this point, the only way you’ll waste time and risk turning your computer into an “idiot box” is if you don’t measure all the effort you’re putting in.

Use Google Analytics to track traffic from Pinterest and set up goals for your special campaigns. Use tools like Pinreach that help organize that funnel easily.

And if this seems tedious and you’d rather have someone else do it for you, hire us.

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Tips for Adding Social Media Buttons to Email Templates

Tips for Adding Social Media Buttons to Email TemplatesFive years ago (has it only been five years?), I spent a lot of time helping magazine publishers learn to let go of their content. The most successful publishers let down their hair and began to give it away for free through blogs and email newsletters. We discovered that free content could be profitable if we could just ask for an email address in exchange (it was the email list that made all the money online at that time).

That email address, a consumer’s most coveted online detail, could be secured by giving away free white papers, free website subscriptions, and sometimes just by asking for it. Businesses of every niche followed the strategies of the publishing industry by creating their own white papers and website subscriptions. The email list has been, for some time, the meal ticket that pays for all the content people are working so hard to produce, but were having a hard time getting paid for.

Tips for Adding Social Media Buttons to Email TemplatesSo when we started suggesting that they start adding social media buttons to email, there was bewilderment. After spending all that time creating email lists, why would we want to send customers away?

My simple answer? If a customer wants your content, or they want to connect with you, they’ll do it in whatever way is most convenient for them.

By adding social media buttons to your email template, you’re inviting them to join your other lists: your Twitter list and your Facebook list. If they join both, then not only do you have them on your email list, but you have them on two other lists. If they happen to unsubscribe from email, then you haven’t lost them.

Tips for Adding Social Media Buttons to Email TemplatesThink of those social media lists as a safety net.

Tips for Adding Social Media Buttons to Email Templates

When adding social media buttons to email templates, keep all of these tips in mind so that you make the most of every list you build:

  • People will look for social media buttons at the top right of your email newsletter, just like they will on a webpage.
  • Add social media buttons next to your “unsubscribe” lingo to give them other options before leaving your list completely.
  • Measure your social media efforts exactly like email by adding tracking codes to all of your links.
  • Use all of your lists a little differently to prevent brand fatigue. Each list should have a different persona and share/promote differently.
  • Consider adding “share” buttons to your email newsletters like you do on your website.

Take a look at these great email templates who are using those strategies to build lists everywhere their customers want them:

Have more ideas to share? Your personal stories, arguments and testing stories are always welcome!

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