Video blogs aren’t just for people who can’t spell, they’re for businesses who want to get up close and personal.
If you have favorite YouTube channels, then you know how easy it is to become attached to a person and their story. For example, ShayCarl is a popular YouTube star who people love because he documents the daily happenings of his family. For those who have been watching him for a while, they also love him because he lost about 100lbs right in front of their eyes. His fans feel like they know him.
So, you have a commercial coming up and need to know how to write a TV commercial script for yourself, your actors, or you voiceover talent.
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Marketing Genius is a series created by BuzzFarmers to give virtual high fives to anyone who develops a unique (and brilliant) marketing idea worth talking about.
When Heineken took a step back from their holiday marketing and considered that it’d be really easy to tell people to “Drink Heineken” but harder to convince them to actually do it, they must have stopped and paused a bit longer than other beer companies.
Touching on the guilt that most people have around the holiday season every time they buy something for themselves, Heineken partnered with Krups to create BeerTender alongside a Facebook application (BeerFriender) that encourages you to “gift” a BeerTender to a random Facebook stranger.