Chris Sturk

Chris Sturk is our trusted manager of all things wordy. For several years, Chris was the Managing Editor of Mequoda, where he edited and wrote thousands of articles and white papers about best-practice blogging and search engine optimization. Prior to joining Mequoda, Chris was the marketing manager of a boutique lifestyle marketing firm focused in the music and entertainment industries and based in Rhode Island

Posts by csturk

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Blog Optimization: An SEO Primer for Beginners

If you don’t have a strong working knowledge of blog optimization, you’ll have a hard time getting ranked in search engines.

By now, many businesses understand that SEO is a major audience development strategy used by digital publishers, organic digital marketers, and any website owner that recognizes the potential in search. As an SEO writer, I’ve seen up close the positive results of utilizing a comprehensive SEO strategy. This has included numerous page one rankings for keywords that I’ve researched for BuzzFarmers clients looking for a boost in traffic – and, more importantly, customer conversions.

Are you struggling with how to SEO a blog post? Don’t stress! Let’s take a look at some of the rules for optimizing your digital content. Think of it as an SEO primer, with this very post serving as a great example!

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What an Audience Wants: Does Blog Post Length Matter?

Content publishers are still wondering whether they should play the short game or go long.

It’s an interesting conundrum that we face in the digital world, because some of our audience members only want to consume content quickly. Other audiences want content that’s thorough, similar to what would be found in magazines or newsletters.

But what does all of this really mean for content publishers?

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Editorial Planning: A Publishing Calendar for Your Posts

Every blog deserves an editorial calendar. This will ensure that you’re publishing content at a steady frequency. It will also help your editorial planning so your best content is ready to run.

Once you decide on a schedule, stick to it. Publishing content three to five days each week is always a good idea, because it keeps your website fresh for search engines, and it gives your audience a lot of content to consume. With an astounding amount of stuff available online, it’s important to push out high-quality content consistently. You could even publish multiple times each day if you have enough resources and an active readership.

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Writer Primer: Why Is SEO Necessary, and Why Do Some Bloggers Resist It?

 

I love writing.

I love it for the the creative aspect, of course. The ability to use words for spreading energy and emotional impact is a powerful gift. Then, there’s sharing information. Learning is a lifelong process, and the knowledge we gain each and every day can change our lives. Is there a better feeling than to inspire someone with insight? And that’s why I love blogging: Because we can reach more people than ever before.

But preparing content for the web is a very different world than what many writers are accustomed to.

Great writing needs to be engaging, filled with story and description. Online, it also needs to be well-researched and properly formatted for reader-friendliness and search engine optimization.

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Who’s Really Reading Your Blog?

When most people hear that we “blog” for a living, they think of homespun bloggers posting recipes and ranting about our kids and yoga sessions. No, really, somebody actually said that once.

Personal blogs are great, but in today’s digital environment, blogs are used differently, particularly when used by small businesses and professional service providers. Blogs are now some of the most reliable audience development tools for people who understand how to maximize this wonderful platform.

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Startup Blogs: The Non-Crappy Approach to SEO and Social Media

Illustrated by Sarah Steenland

Let’s be honest … most approaches to search engine optimization (SEO) and social media, when executed by a business, are a little crappy. Spammy, even.

Me, me, me, buy, buy, buy, sign up, sign up, sign up, beta, beta, beta, crap, crap, crap.

There are a few startup gems out there, and we all know who they are, because people adore them: Wistia. Hubspot. Buffer. 37Signals. Moz.

Most often, these gems also have startup blogs. Non-crappy startup blogs, in fact, which makes SEO easy and social media a breeze.

So, let’s talk about why.

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