Amanda MacArthur

Amanda MacArthur is the CEO of BuzzFarmers. Before BuzzFarmers, Amanda ran the research arm of a publishing company for magazine publishers where she was hired to teach blogging and social media workshops to editors at Harvard, F + W, Time Inc. Condé Nast, Dwell Media and Bonnier.

Posts by Amanda MacArthur


You Won’t Believe Why Upworthy Headlines Don’t Work for B2B Blogs

Catchy headlines are powerful, but there’s one type of headline that’s more powerful.

“This Designer Just Did Something Amazing To His Shelves… And Now You Can Too” –

“I Hope You’re As Angry As I Am About What She Says At 0:31″ –

“You’ll Never Believe What This Guy Did During an Airport Layover” –

“You’ll Never Believe Who Made Our Best Dressed List This Week” –

“You’ll Never Guess Who the ‘Most Dangerous Celebrity’ Is” –

If you’ve been reading the web, say, at any point this year, then perhaps you’ve stumbled upon this familiar headline formula. It goes by many names, but the most accurate is the curiosity-gap headline. The newly re-popularized curiosity gap headline makes a huge promise to the reader and provokes their curiosity to click.

This headline archetype has been used since the printing press rolled out its first inked-up parchment, but sites like Upworthy have brought it back in vogue (and out of vogue), while other sites have jumped on the bandwagon. Now they’re being called Upworthy headlines.


read more


Bad SEO: Two Reasons to Fire Your SEO Company Immediately

If SEO promises sound too good to be true, they probably are.

Every company that sells services will actively look for work.

For some, it’s by attending networking events. For others, it’s by looking for gigs found online. We like to mix in a little of both, but we also happen to be one of the lucky businesses that gets work through word of mouth.

One challenge we face as an SEO-centric business is that we’re competing with the likes of SEO companies who want to take your money and don’t worry about how their black hat practices will affect you six months from now. This is something we obsess over – it’s why we focus on your blog and creating amazing content.

read more


Has Your Well of Business Blog Ideas Dried Up?

Here are 30+ ways to recycle and reuse content!

Every morning, I wake up with a to-do list that typically includes coming up with new business blog ideas and writing anywhere between one and five new blog posts. If the number is five, it’s probably because I only wrote one the day before. Brains need re-charging, you know?

In my past life, I was the managing editor for one daily online publication where I cooked up a new in-depth blog post every day. I thought that was difficult. Now that I’m managing quite a few different blogs for our clients, coming up with one idea a day seems like a breeze.

My point is that I have lots of ideas for blogs posts, and it’s kind of a hobby now. I spent a lot of time teaching the mega publishers what to do with their abundant amount of content that is still yet to be digitized, but certainly they have an advantage – lots and lots of content.

read more


Our Newest, Wordiest BuzzFarmer: Shawn Badgley!

Shawn Badgley has wanted to work at BuzzFarmers since before it even existed; since he was a small child in the Nineties growing up on a mire in Belarus, the sixteenth of 17 children born to peat gatherers Vsevolod and Varvara Badgley. Every morning, he would load up hardtack rations on a peat wagon, hitch it to his favorite goat, Gleb, and ride out to a secret writing spot nestled near the Bug River.

There, he would research the flora and fauna, practice his interviewing skills on Gleb, and “blog” on the walls of a mushroom cave, since computers – or electricity, for that matter – had not yet been introduced to his village of Merechevschina. Typewriters, too, were scarce. Pens, pencils, and paper, as well.

read more


Twitter Fun With Local Writers

This month, we had a bunch of wonderful people interview for new jobs at BuzzFarmers. Most recently, I asked our top candidates to submit three writing samples (paid, thankyouverymuch), one of which focusing on Twitter. As you might know, I run the site, and thought this would be a good chance to test their content on a real live platform while learning more about the writer.

read more


We’re Hiring (And I Can’t Tell You Anything!)

So, I wrote this really epic post to go along with this cute graphic Sarah made just for it.

In it, I talked about the fact that we’re hiring, plus the order in which we’ll do so (business manager, social media analyst, managing editor, wordpress developer). Then, I even told you when we’re scheduling interviews and common reasons why you might not get an interview (if you don’t).

But then Pat told me I couldn’t say any of those things or somebody might sue us.

So, instead, I’m consolidating and just telling you that we’re hiring and that we’re hiring one position at a time, in the order above, and if you don’t hear from us, I’m sorry, I love you, and we might have future plans for you with different types of clients. And also that I appreciate your putting your hearts and souls into your applications and talking to us on Twitter.

Also, this won’t be the last time we’re hiring for these positions. So.

That’s all I can say before Pat unplugs the Internet and locks me out of the blog.

read more


Why Grammar Nazis Are the Worst

Your angry tweet about a typo was spelled perfectly and had impeccable grammar, but unfortunately you’re an idiot.

I’ve said in the past that blog comments are the quarters in a blogger’s tip jar, but leaving a comment about a typo or grammar is like tipping your waiter with a booger.

Someone who truly cares about grammar, spelling, and human beings in general will email the blogger privately when they spot an error. This is the type of person who wants to help a writer avoid embarrassing themselves, not the type of bully who wants to be the one to do the embarrassing.

read more


How to Use Twitter to Get a Job (With BuzzFarmers?)

This month, we’re in hiring mode. During the next 30 days, we’ll be interviewing and hiring a new social media manager and a second managing editor.

All the while, our office is being built, and we’re collecting furnishings from around Rhode Island to put in it so that it’s a proper second home. Today, we visited the famous Lorimer Workshop to help design our perfect conference table and can’t wait for it to be done!

Exciting, yes? Frightening? Super yes!

read more


We’re Moving to Pawtucket!

For the past few years, our little blogging company has been here, there, and everywhere. We’ve been gypsies, traveling around the states, and we’ve had a couple of small temporary offices in Worcester, Mass., and Homosassa, Fla.. Just a few months ago, we were trying to decide whether we should hit the road in a traveling office (aka a Winnebago) or settle down here in Providence.

You might be able to guess which one we chose.

read more