These hotel blog post ideas will help you stand out amongst the competition
Weekend warriors to weary business men. Vacationers, out-of-towners turning residents, wedding attendees. College graduates tripping cross country and best friends reuniting somewhere in the middle.
There are all types of travelers stopping in hotels all over the country, for a single night or an extended stay. The chances are good that these people have questions about the destination where they’ll lay their head for the night. Or the types of adventures that can be found outside the doors of your hotel, in the city or countryside they’ve come to experience. With plenty of hotels available to travelers, it’s important to tell a story that benefits your visitors and the experience they’ll have with you.
10 Hotel Blog Post Ideas
Creating blog posts that help your guests understand your hotel and the location they’re visiting better yields satisfied guests and repeat visits. Your content is the difference between a new visitor and your competition getting a new customer. Below, I’ve listed 10 hotel blog post ideas you can use to attract new guests. The words in red are quantified keywords with search traffic that can be used as traffic-generating hotel blog post ideas.
1. Attract Vacationers
Title: Vacationing in Seattle – Zoo Fun for All Ages
Suggested Call to Action: “Book your next stay with us so you can experience all Seattle has to offer”
Give vacationers some fun things to do by sharing highlights of visiting your neck of the woods. The Inn At the Market in Seattle has a neat blog post entitled “Zoo Fun!”, sharing some of the experiences found at the local Woodland Park Zoo. We like this kind of blog post, however, it could use some better keyword alignment and it should be a longer post for search engine optimization purposes. I’d recommend increasing the blog’s content to at least 300 words, and use a specific keyword phrase with search traffic, like the term “vacationing in Seattle”, which has 40 searches each month.
2. Local Attractions
Title: Best Independent Bookstores in Manhattan
Suggested Call to Action: “Too many great attractions? You can extend your stay with us.”
Your guests might be visiting with specific destinations in mind, but they may also be a blank slate, waiting to be filled with suggestions of local attractions. Roger Smith Hotel has a great blog on the best local bookstores in Manhattan. With some additional attention to SEO, the blog post could likely rank for the term “Bookstores in Manhattan”, which receives 170 searches each month. The article’s keyword density is currently under 2%. Bringing that density to 2.8-3% would help SEO. For an even more niche keyword, the term “independent bookstores in Manhattan” would be a good target, with 10 searches each month.
3. Weddings
Title: Wedding Venues in the Berkshires for your special day
Suggested Call to Action: “Let us sweep you off your feet with our romantic getaway packages”
Weddings are desirable revenue stream for many hotels. I like the blog post from Cranwell. The post details dos and don’ts for picking wedding venues, which is a helpful topic. However, I would incorporate keyword research. The phrase “Wedding venues in the Berkshires” is searched 40 times each month and is very aligned. There is a small amount of competition, so with good SEO and some promotion of the link, it’s very likely to rank on this endemic, potentially valuable, keyword phrase.
4. Seasonal Events
Title: Summer in Seattle Includes Hot Events
Suggested Call to Action: “Enjoy your summer in Seattle when you stay at our local hotel”
Guests like to experience the magic of different seasons when they travel, especially if visiting a location known for certain weather or events. Hotel Ändra in Seattle has an informative blog post about summer to-dos in the city. However, using the keyword phrase “summer in Seattle” instead of “summer to dos in seattle” yields more search traffic. In fact, “summer in Seattle” has 210 searches each month, while “summer to dos in seattle” doesn’t have any monthly search traffic.
5. Smoke Free Stays
Title: Our Smoke Free Hotels Allow for Easy Breathing
Suggested Call to Action: “Our smoking policy isn’t the only breath of fresh air we offer. Book with us today and save”
Did you know that non-smoking rooms often receive residual smoke from rooms where it’s allowed? Due to this, some hotel guests will only stay at smoke free hotels. Speaking of, the term “Smoke free hotels” gets 50 searches each month. That’s 600 people in a year’s time, who want a very specific type of environment to stay in. Hotel Providence shares the smoke free ambience, offering the only AAA Four Diamond luxury hotel in Providence.
6. Luxury Hotels
Title: Luxury Hotels in Napa Valley – Sound Healing Series
Suggested Call to Action: “Savor health, wellness, and luxury on your next hotel stay with us”
Luxury hotels display a lot of value to guests. For instance, Auberge du Soleil in Napa Valley offers sound healing sessions — a unique offering for luxury hotels. The blog post promoting such an event is informative on therapeutic sound, but could be optimized better. The term “luxury hotels in Napa Valley” receives 140 searches each month. This blog post idea could include a variety of the offerings at the hotel, showing the luxurious nature of staying at Auberge du Soleil.
7. Kid-Friendly Destinations
Title: New York City for Kids – A Destination Guide for Little Residents
Suggested Call to Action: “Stay with us, comfortably knowing that our hotel is pleasant for kids”
WestHouse NYC cares about kids, which they lovingly refer to as “little residents”. The hotel has a blog post sharing suggestions of activities to do in New York City. This is a great topic to write about, but it could use some stronger keyword research. The current blog title is “The Best Children’s Activities in New York City”. This title has some search traffic under the term “best children’s activities”, which gets 10 searches each month. However, the term “New York City for Kids” has a higher search volume at 390 searches per month, and a reasonable amount of competing websites. That would be a better target for this post.
8. Historical Reference
Title: The Study of Jazz at the Monterey Jazz Festival
Suggested Call to Action: “Coming to be part of the history? Don’t forget to stay with us”
Many travelers are history buffs, visiting places to feel the history that resides in the bones of the location. Joie de Vivre in highlights the historical reference in the location of its residence. Their blog post “The Study of Jazz” does just that, although some keyword optimization and more content would make the article better for ranking. Even putting the term “Monterey Jazz Festival” helps in representing a keyword phrase with search volume.
9. Fitness-Conscious Crowd
Title: Hotels with Fitness Centers Appeal to Frequent Travelers
Suggested Call to Action: “Keep your fitness schedule flowing so you can feel great even when you’re on the road”
Frequent travelers, like business professionals, want a hotel that feels like home. If their home environment includes a fitness area, then promoting your hotel as a fitness center destination could be a the difference between attracting that crowd and missing out on having them stay with you.
Waikiki Sand Villa Hotel does a great job at optimizing a blog post for “Hotels with fitness centers”, which they rank first for in a Google search.
10. List Posts
Title: Maine Adventures — Hidden Gems of Boothbay Harbor
Suggested Call to Action: “Join us after a day of visiting Boothbay’s treasures.”
People love lists. If you can share a list of the hotel’s best features, local events, or best restaurants, you’ll surely grab the attention of your out-of-town audience. Newagen Seaside Inn in Maine’s Boothbay Harbor has a blog post sharing the off-the-beaten path attractions of the area. I like this type of blog post, but I’d include some keyword research and background on each of the attractions listed. The term “Maine adventures” has 70 searches each month and very little competition.
Improve some of the best journeys by providing hotel blog posts that inform, intrigue, and enhance the experience.
Try these hotel blog post suggestions on your website to see what resonates with your clients. If you have any questions about our preferred process or would like some assistance, we’d love to hear from you.
