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Restaurant Blogging: How to 86 Five Common Challenges

What is Keeping You from Restaurant Blogging?

I love food. I love eating at local restaurants both at home and when visiting other cities. There is little that is more enjoyable than tasting a local specialty or a dish that is thoughtfully created and prepared with attention and dedication. I also love to write about food, and even with years of experience in the service industry, I find that restaurant blogging continues to fascinate me with discoveries of new ingredients or cooking techniques.

While I love to discover new treats and share the joy of old favorites, there is a difficulty in writing about something so familiar that often surprises me. If you are starting a blog for your restaurant there can be some unexpected challenges. Sometimes it is hard to convey in words what is meant to be experienced in person. You also don’t want to sound like an infomercial, so how do you promote yourself without promoting yourself?

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Business Blogging Advice You Should Have Ignored

When business blogging advice goes bad

If something is published on the Internet, it must be accurate, right?

I hope you got a good laugh at that question.

The Internet is full of information. Some of it is beneficial, high-quality, and accurate. Other information on the Internet is pure garbage. There needs to be discretion when consuming copious amounts of information, online or off.

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5 Most Productive Writing Habits of Famous Writers

These writing habits of famous writers can help take your writing to the next level

When I was in my graduate writing program, we were required to read the work of great writers. In addition to this, we read books on craft and wrote essays studying the craft of great poets and authors. Why?

Because when you can study and identify the writing habits of famous writers, you can either emulate them or take parts of what worked in their writing and use it in your own. There was much that I learned about other authors that I didn’t think would benefit my studies, but overall, every single trick that I learned strengthened my writing in some way or another.

Consider these writing habits when structuring your writing routines!

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#FollowFridayVideo Episode 03 With Shawn Badgley

SPECIAL GUEST THIS WEEK:

SHAWN BADGLEY

Shawn is a Managing Editor here at BuzzFarmers, and he’s always cracking us up, so it’s no wonder that by the end of his Follow Friday picks, we’re just about busting at the seams.  You can follow Shawn on Twitter at @ShawnBadgley.

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The Needs of Every Startup Marketing Blog

We’ve worked with a myriad of clients to create blogs and social media strategies that help them market their business. We’re able to transcend the gap between industries because we understand all the components for a startup marketing blog. After all, we’ve been through the process many times.

Today, we’re going to take a look at the components that a startup marketing blog must have. We’re also going to take a look at a few startup blogs.

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Promoting Blog Posts Made Easy: Why We Love CoSchedule

If you understand the importance of promoting blog posts, consider transitioning to CoSchedule

If you’re reading our blog, I’m going to assume you either work with content regularly or you’re trying to learn everything you can about writing and promoting blog posts. I’ll be completely honest with you: Before I started working in the world of content marketing, I actually thought that working social media would be an easy job. I’d been using Twitter, Facebook, and other social media applications for years. Scheduling posts, communicating with followers, and sharing quality content simply couldn’t be difficult. Oh, how naive I once was.

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Should Your Blog Reading Level Be About 8th Grade?

Do you know your blog reading level?

Your blog reading level is the metric that tells you how easy or difficult your blog is to read. It can be increased or decreased by punctuation, wordiness, character count, and choice of words.

Writing at a simple blog reading level isn’t to insult anyone’s intelligence, it simply helps make your point quickly, efficiently, and effectively. In fact, an eighth grade reading level is recommended for most blogs. There’s room for style in writing, but substance is far more important.

Even the great Harvard Business Review finds itself in the junior high and high school zone for stretches of its website. Like you, the magazine is conveying big industry ideas and trends to the biggest possible audience. Meanwhile, genius-level blogs, according to Mental Floss, include Ars Technica and Damn Interesting!, but their audiences are far different than yours – they’re more for entertainment purposes.

Are you writing for CEOs? Engineers? Niche retail consumers who just can’t get enough of your kitchen gadgets? Your customer personas do matter tremendously, for many reasons. One of which is determining how complicated or uncomplicated your blog writing style will be.

A related reason, is attracting the right readers – and retaining them. If you lose visitors to your business blog before you can convert them into customers, your content marketing efforts have failed. You may end up doing just that if you write content at a reading level that doesn’t resonate with your ideal readers.

Again I ask, do you know at which reading level you should blog for?

For an executive, we recommend you write at or below high school level. Engineers, maybe closer to college. Most others? Well, believe it or not, about eighth grade!

Place your posts somewhere between an elevator pitch and an essay assignment in crisp language with minimal adverbs and passive voice. Write how you speak. Be concise. Don’t assume your reader knows everything you do. Your role is to inform.

Let’s look at some ways to measure your blog reading level – the tests and the principles behind them – and to improve the quality of your posts.

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Why Blogging Matters to Any Business (Especially if You Think It Doesn’t)

Do you have a tough time understanding why blogging matters? 

One thing we hear often from prospective clients or even family and friends who may not understand blogging, is that they simply don’t get it. They can’t understand why blogging matters, how blogging could ever result in a sale, and they want to know why we think it will benefit their business.

The bottom line is that businesses with blogs can outperform competitors without blogs. We’re the secret sauce for the clients we work with, which is why we also don’t work with competitor. Customers, or even prospective clients, feel more of a connection with businesses who share personal stories, pictures, videos, and testimonials online than they feel for a company they find in the Yellow Pages.

Long gone are the days of one pharmacy, one bank, and one insurance company in each town. Competition is fierce. Companies must take positive steps to ensure they stand out from the crowd. 

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Blog Plagiarism; or, the Ballad of Jerry the Jerk

Blog plagiarism is a problem you don’t want to deal with it – either as perpetrator or victim.

Want to hear about my worst three moments as a fifth-grader at Our Lady of Sorrows parish school? Thought so! All three involve the same classmate. We’ll call him Jerry for the purposes of this post. Man, was he a jerk. OK, check that, we’ll call him Jerry the Jerk.

Turd’s Eye View

The first is just vintage Jerry the Jerk, a classic – albeit creepy – kid prank, but I’ll never use a public toilet stall without thinking of it. Permanently scarred. I was going numero dos in the gym’s restroom during a basketball tournament. The Black & Gold: the event of the year for O.L.S., sort of like a March Madness in January, without the “One Shining Moment” or much in the way of actual athletic skill.

Jerry somehow clambered the side of the stall I was in. He was stealthy, but at one point I heard a rustling and looked up, only to see this little weirdo staring down at me while I did my business.

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How to Write White Papers in a Pinch Using Recycled Content

White papers serve as amazing promotional materials for businesses. Have you ever wondered how to write white papers of your own?

White papers allow companies to share their knowledge and expertise with their target audiences. Often, these white papers are offered in exchange for a valid email address. The audience gets to learn about the company through the white paper, and the company that offers the white paper is able to build a database of email subscribers for future communication.

White papers are a perfect example of content marketing, because the audience is able to familiarize themselves with the company before deciding whether or not they want to spend their money.

We write papers for our clients all the time, so let’s run through the two most effective strategies.

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