Increase Search Engine Ranking

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A Glimpse of Google’s Wacky Algorithm

There’s a new king in town: content, not tactics. And a holistic approach to content at that, sites who own their place as a trusted resource online by providing useful, valuable content that helps the searcher find what they’re looking for. Unless he’s Bono and, here, we’ll help with that even. We’ve been beating the drums for content since way before that.

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Evergreen Content is Your Greatest SEO Tool

Illustrated by Patrick Yurick

There’s nothing I hate more than wasted content.

And if you’re publishing blog posts once and never refreshing or re-promoting them again, then you’re wasting content. You’re wasting money, too!

We manage several blogs for our clients. Several of those blogs have thousands of blog posts. For our larger clients, like magazine publishers, the majority of content was written before we met. For the startups we work with, most were written by us.

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Pinterest SEO Tips: An Excuse to Pin, or a Waste of Time on the “Idiot Box”?

Pinterest SEO Tips: An Excuse to Pin, or a Waste of Time on the Idiot Box?My grandmother used to call the television the “idiot box”. One minute in front of the tube was a minute away from fresh grass and character-building skinned knees.

If my grandmother was here today, she’d have no hesitation in transporting that description to the computer, because let’s face it—technology makes us lazy.

Look at Pinterest, for example: completely curated content.

What, people can’t even find their own recipes anymore? They need other people to find them for them? Go build a fort or something!”

My grandmother was awesome and she made delicious bread and butter sandwiches, but thank goodness she never had to meet Siri.

If you ask me, Pinterest is a damn good waste of time. I may never be able to make the perfect christmas tree cupcake, but I can sure as hell grow green onions from a mason jar. They grow like weeds, by the way!

Millions of other people agree, and that’s why Google uses it as a point of popularity measurement like they do Twitter and Facebook. If your article gets a lot of shares, Google will notice. Search Engine Watch recently tested the viability of Pinterest SEO using a low-equity site. Within the first week, the site generated 150 (no-follow) inbound links and got indexed for 25 new keywords.

If you want to get Pinterest SEO benefits, drive more traffic and get found for more keywords, complete these two objectives:
(warning, it includes using the social network for good, not evil!)

  • Build a network of Pinterest users who like and re-pin posts.
  • Optimize your pins so that search engines can read them.
Build a network of Pinterest users who like and re-pin posts.
  • There’s a search box on the top left corner of your screen. Use it to search for related interests and then sort by users.
  • Follow and comment on popular profiles that are as actively engaged as you intend to be.
  • Be active. Post every day, but not all day.
  • Create boards with niche topics (and use keywords to optimize those topics).
  • Design compelling graphics (infographics, anyone?) and lead them to a landing page.
  • Provide value, or you’ll get your domain blacklisted so that nobody, not even you, can pin someone from your site.
Optimize your pins so that search engines can read them.
  • Fill out your profile, include your business name and website.
  • Add keywords into your bio so people can find you and your niche topic.
  • Drop the vague titles and name your boards using keywords people are looking for.
  • Write compelling copy for your pins and include keywords.
  • Add a hyperlink into the description for your pins.
  • Pinterest doesn’t have the most advanced search engine, so use the exact keywords you want to be found for.

At this point, the only way you’ll waste time and risk turning your computer into an “idiot box” is if you don’t measure all the effort you’re putting in.

Use Google Analytics to track traffic from Pinterest and set up goals for your special campaigns. Use tools like Pinreach that help organize that funnel easily.

And if this seems tedious and you’d rather have someone else do it for you, hire us.

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Jonathan Edwards Vineyard/Winery Harvest Festival in 78 Seconds

Jonathan Edwards Vineyard/Winery Harvest Festival in 78 Seconds

Illustrated by David Flanagan

Jonathan Edwards Vineyard/Winery Harvest Festival in 78 Seconds

Amanda & Patrick: Ready for some grape stomping.

“Bringing Napa home” at the Jonathan Edwards Vineyard/Winery Harvest Festival

If you’ve ever vacationed in Napa, California you’re probably like the rest of us suckers, trying to “bring Napa home” and recreate the experience wherever it is that you live. You start by paying more attention to wine tastings at your local liquor stores, then you find wineries in your state that are a reasonable distance to drive.

If you’re like Patrick and I, you might start hopping on your local “wine trail” and make a weekend out of it. In fact, Patrick and I drove from Rhode Island to Colorado and paved our own wine trail.

Sadly, it’s hard to bring a place like Napa home. A town and area where you can drive down a single road, in valleys and between mountains, to stop at big beautiful wineries every five minutes or so. Some are small and quaint where you might spend three hours making friends with the owners and trying secret barrels in the back. And others are big with incredibly landscaped grounds where you can picnic and take in the fresh air.

Of course, everything is made better with a sip of wine here and there, which you remember based half on your experience and half what it tastes like.

Wine tasting is an emotional hobby. Every glass you drink and bottle you buy reminds you of a day, time and a place. Speaking of which…

Day & Time: Afternoon, a random weekend, sometime in August.

Place: Jonathan Edwards Vineyard and Winery in North Stonington, Connecticut.

Jonathan Edwards Winery was recommended to us highly by one of their wine club members. “The closest thing you’ll get to Napa,” Robert told us. Finding that incredibly hard to believe, Patrick and I ventured to JE the following weekend.

We were not disappointed. There were pristine, incredibly manicured vineyards you could walk around, hidden picnic tables to sit down at, a barrel room you could peruse, and most importantly, a woman pouring our glasses who had no trouble talking about wine for a couple hours. Even better, Jonathan Edwards owns vineyards in Napa, making his wines a beautiful balance between the East and West coast.

Long story short and two cases later, we excitedly decided to attend the Jonathan Edwards Harvest Party. Promises of grape stomping contests, live music, wine tasting and a grilled cheese food truck led us to the front gates where we decided at the last minute, to turn this casual weekend into another BuzzFarmers mini project.

You see, Patrick and myself are do-ers. We love to see, feel and experience everything and go everywhere. The trouble is that it’s so hard to captivate experiences that impact you so deeply, and so we’re starting a series of “captivation videos” where we take an experience and document it from every angle possible. As business people, we obviously hope to turn this into a product, considering the 15-20 hour shoot and production time. In the meantime, we’ll be sharing these videos with you from places of our choosing.

So, as one of the first in a lineup of captivation videos (see Podcamp in 73 seconds too), we give you The Jonathan Edwards Vineyard/Winery Harvest Festival 2011 in 78 seconds. Enjoy!

And P.S. if you have an event or something else you’d like us to capture, get in touch!

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Best Search Engine Submission Tools

On some farms, they just throw typewriters into haystacks. The villagers come and they forage for the typewriter. Then they go home, write a novel, and toss it into another haystack. Eventually someone finds the novel, and if they like it, they read it, if they don’t they just keep on throwing.

At BuzzFarmers, we’re a little different. We know about the Internet. Even more importantly, we know about that Google guy and how he’s some crazy fast super-reader and good at answering questions when people type words into his search barrel.

But how does one go about getting Mr. Google to read your words? Simple. The Internet is awesome, and we’ve come up with a list of the best search engine submission tools you’ll ever find. Right here. Right now.

Grow your own grass

Don’t believe in landscapers on your farm? We can respect that. That’s why it’s sometimes even the best search engine tools don’t give you that hands-on control that we so desire. Here are links to submit your site to search engines through the search engines themselves.

Google search engine submission – Google is going to index your site at some point, but using this tool let’s them know you’re there and that they should index your site quickly.

Bing search engine submission -Your site hasn’t show up in Bing just yet? Just clicky clicky right here and Bing will start indexing you just as soon as their tractors can get there.

Yahoo! is now powered by Bing, so there’s no need to submit anything there.

Hire a landscaper

Not into all the quick-form technical mumbo jumbo? That’s fine, there are a few services you can use that will submit your site where ever you want, and these are the best search engine submission tools that we’ve found:

FastSubmit – This site will submit your site everywhere. Well, almost everywhere. It says it will submit it “to over 100+ of the Internet’s biggest search engines and directories”, except they’re missing Google, Yahoo! and Bing.

Submit Express – The most highly ranked search engine submission tool is Submit Express. They have a paid service that starts at $29.95, but they also have a free search engine submission tool too. It submits to all major search engines including to major search engines, including Yahoo, Google, Bing (formerly MSN) and DMOZ.

Add.me – This free service takes about one minute to complete and will submit your site to Google, Scrub the Web, Bigfinder, Fyber Search, ExactSeek, InfoTiger, FocusLook, WalHello, Jayde, EntireEeb, Mixcat, SearchSight, WhatuSeek, e-SiteSecrets, Tower Search, Burf, Feedplex, Active Search Results, Anoox and GhetoSearch.

The truth about the best search engine submission tools

The truth about all of this is that search engines are going to find your content at some point whether you submit to them or not. By submitting your site to search engines, it’s not going to boost your ranking, it’s only going to tell them that you are there, right now.

A better way to go about this is to use social media to promote your site. Google likes social networks like Twitter, and as soon as it sees you on Twitter, it indexes whatever you’ve linked to. You will get indexed 10x faster by using social media than by doing nothing, and still a whole lot faster than by manually submitting yourself to search engines.

If you want to be more proactive about submitting your articles, there is a popular tool called Pingomatic, which will tell search engines every time you post a new blog. Like I said, social media will do the same thing for you (and create more inbound links), but Pingomatic helps you by adding new posts to all of the many blog directories out there too.

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