hiring_cartoon.png

We’re Hiring (And I Can’t Tell You Anything!)

So I wrote this really epic post to go along with this cute graphic Sarah made just for it.

In it, I talked about the fact that we’re hiring, plus the order in which we’re hiring (business manager, social media analyst, managing editor, wordpress developer). Then I even told you when we’re scheduling interviews and common reasons why you might not get an interview (if you don’t).

But then Pat told me I couldn’t say any of those things or somebody might sue us.

So instead I’m consolidating and just telling you that we’re hiring and that we’re hiring one position at a time, in the order above, and if you don’t hear from us, I’m sorry but I love you and we might have future plans for you with different types of clients and also that I appreciate you putting your hearts and souls into your apps and talking to us on Twitter.

Also, this won’t be the last time we’re hiring these positions. So.

That’s all I can say before Pat unplugs the Internet and locks me out of the blog.

read more

photodune-3538006-indifferent-s.jpg

Why Grammar Nazis Are the Worst

Your angry tweet about a typo was spelled perfectly and had impeccable grammar, but unfortunately you’re an idiot.

I’ve said in the past that blog comments are the quarters in a bloggers’ tip jar, but leaving a comment about a typo or grammar is like tipping your waitress with a booger.

Someone who truly cares about grammar, spelling and human beings in general will email the blogger privately when they spot an error. This is the type of person who wants to help a writer avoid embarrassing themselves, not the type of bully who wants to be the one to embarrass.

read more

cartoon_buzzfarmers_audience.png

Who’s Really Reading Your Blog?

When most people hear that we “blog” for a living, they think of homespun bloggers, posting recipes and ranting about our kids and yoga sessions. No really, somebody actually said that once.

In today’s digital environment, blogs are used differently, particularly when used by small businesses and professional service providers. Blogs are now some of the most reliable audience development tools for people who understand how to accurately use this wonderful platform.

read more

bloggy-blog-blog.gif

How to Use Twitter to Get a Job (with BuzzFarmers?)

This month we’re in hiring mode. In the next 30 days, we’ll interviewing and hiring a new social media manager and a second managing editor.

All the while, our office is being built and we’re collecting all the stuff around Rhode Island to put in it so that it’s a proper second home. Today we visited the infamous Lorimer Workshop to concoct our perfect conference table and can’t wait for it to be done!

Exciting, yes? Frightening? Super yes!

At the request of our clients, I’m required to hire a mini-me. In reality, I think it’s important to hire someone who has strengths in areas I don’t. I’m an insanely introverted CEO (at least I feel that way) that’s a semi-organized perfectionist, but works best at 3am when the world is quiet and nobody is chewing in my general vicinity. I need people that are better at those things than I am.

Also, people that don’t chew, maybe ever. Kidding! (Or am I?)

With all this hiring stuff on my brain, I decided to dedicate my monthly About.com posts to jobs. In fact, one of them you can use to get a job with us if you’re paying close enough attention!

Firstly, if you want to skip over us and head right to working at Twitter HQ, I dug up a bunch of tips for doing that. Their offices look pretty cool, I’d love to have a rooftop garden one day, wouldn’t you? Oh, and yoga classes? Heck, I don’t even do yoga but I would!

Second, some pointers for using Twitter to get your next job (with us, perhaps?) I feel like #6 is a pretty crucial step in the process and you could skip right to this one at the very least.

Next, if you’re looking to get a job Tweeting for a living (and not that sponsored crap) then I put together some tips on how to land a job like that. It can also be used by an employer looking to hire so that you know what to look for. Spoiler: Owning a smartphone is not a qualification!

Finally, some words of caution about how Twitter can get you fired, rather than hired. This stuff isn’t rocket science but yet people keep making all of these mistakes, sometimes without even knowing they did something wrong.

So the moral of the story is that we’re super excited to be hiring and we’ll be sharing our job listings on Twitter @buzzfarmers next week.

Are you listening? I promise I was kidding about the chewing thing.

Update: here are the job listings!

read more

Screen-Shot-2014-02-26-at-6.36.49-PM.png

We’re moving to Pawtucket!

For the past few years our little blogging company has been here, there and everywhere. We’ve been gypsies, traveling around the states, and we’ve had a few small temporary offices in Worcester, Massachusetts and Homosassa, Florida. Just a few months ago we were deciding whether we should hit the road in a traveling office (aka a Winnebago) or settle down here in Providence.

You might be able to guess which one we chose.

read more

Screen-Shot-2014-02-06-at-3.12.11-PM.png

What Stock Photography Says About Your Blog (+ Why It’s Worth Ditching for Local Talent)

Stock photography looks like stock photography. We can pick a stock photo out of a lineup and recognize it for exactly for what it is: an image that someone has produced, and thousands or millions have already seen. Unfortunately, if you intend to use it for your blog/site/promotional campaign, it can say some things about you that you may or may not realize. For example, an overused stock photo might indicate to a reader that they’ve already read the article, even though they haven’t. There are plenty of articles to point you in the direction of annoyingly overused stock images, but not enough telling you the alternative: creating your own library of photos and art.

read more

How to Brainstorm Video Blog Ideas

Video blogs aren’t just for people who can’t spell, they’re for businesses who want to get up close and personal

If you have favorite YouTube channels, then you know how easy it is to become attached to a person and their story. For example, ShayCarl is a popular YouTube star who people love because he documents the daily happenings of his family. For those who have been watching him for a while, they also love him because he lost about 100lbs right in front of their eyes. His fans feel like they know him.

read more

buzz_farmers_cartoon_41.png

Startup Blogs: The Non-Crappy Approach to SEO and Social Media

Illustrated by Sarah Steenland

Let’s be honest … most approaches to search engine optimization (SEO) and social media, when executed by a business, are a little crappy. Spammy, even.

Me, me, me, buy, buy, buy, sign up, sign up, sign up, beta, beta, beta, crap, crap, crap.

There are a few startup gems out there, and we all know who they are because people adore them. Wistia. Hubspot. Buffer. 37Signals. Moz.

Most often, these gems also have startup blogs. Non-crappy startup blogs, in fact, which makes SEO easy and social media a breeze.

So let’s talk about why.

read more

why-startup-blogs-logo3.png

Why Every Startup Should Have a Blog

Illustrated by Sarah Steenland

One of my favorite startup stories is of Scott Heiferman — co-founder and CEO of Meetup. He had carried fancy titles at companies like Sony and never thought he’d be getting into the game of a startup that fostered a local community. That is, until September 11th happened, and he found himself living in New York surrounded by neighbors who he didn’t know and who didn’t have a good tool to assimilate.

read more