Boost SEO, Social Traffic & Revenues Through Content Campaigns
Your homepage is severely limited when it comes to attracting new customers - how many customer personas can you attract and convert into customers with one page?
Your blog is different – it can be developed in a way that targets each type of customer in different ways, through hundreds of content campaigns, driving traffic to your blog and products forever.
This is what we do every day. We’re artisans of content – and marketing that content. Our goal through managing your blog is to humanize your marketing efforts by creating valuable content that drives traffic to your site for years to come.
Meet your new Managing Editor
Clients have told us that they’ve never seen a third party successfully integrate as well as we do. Every client has their own non-outsourced Managing Editor, a seasoned writer who creates your editorial calendar, writes your content, crafts social posts, and communicates with you on a daily basis.
Every Managing Editor is trained in the SEO and social media best practices that we are continually building with every client. This expert in your niche works with us in our Rhode Island office – she is not outsourced or overseas.
We’re a group of passionate writers and marketing experts, and we want to be a part of your team! Here’s everything that can be included as part of your monthly blogging retainer.
Start Attracting Each of Your Customer Personas Individually with Search-Optimized Blog Posts
Discover what your customers are looking for, and then publish blogs that will attract them through search. There are only so many ways to optimize your homepage, but there are endless opportunities to write blog posts that attract each type of potential customer individually.
Trust us: Our managing editors have personally trained hundreds of magazine editors on how to blog effectively; written thousands of posts and articles themselves; and handled content for startups, legacy companies, political campaigns, and nonprofit organizations.
Drive More Traffic with Proven Social Media Strategies
Take those blog posts and turn them into content campaigns. Quality content and SEO don’t work on their own, because search engines use social media to determine how popular your articles are. We’ll use your social media accounts to promote your blog posts and develop a content strategy that highlights your target customers so that you can tag them in posts and build relationships with them. Our organic social media approach will build links back to your site, create brand loyalists, humanize your online persona, answer questions, provoke conversations, and more.
Trust us: Our social media scientist is a leader in her field, a published author and speaker on the topic. Marketers around the world use her strategies and formulas with a proven track record of success.
Stand Out As a Trusted Business with Custom Illustrations
Start incorporating unique graphics and illustrations into your content campaigns to stand out from your competitors. Say “no” to stock photography and let our artists design custom illustrations for your blog.
Trust us: We work closely with several trusted designers who have their own unique styles and have won awards for everything from book illustration to package design.
Save Money on Trial and Error with Data and Analytics
Find out what makes your customers click and buy. The backbone of our business is built on data. We’re constantly experimenting with blog titles, Tweet formulas, SEO strategies, and other marketing tests. No client uses the same formulas, because you all have completely different customers. We work from scratch each time to figure out what works best for you.