The concept of blogging for business is new for a lot of people, so we get a lot of questions. Here are a few, although we encourage you to ask more!
Contrary to popular belief, we’re neither beekeepers nor moonshine brewers. We decided to call ourselves BuzzFarmers to highlight the organic nature of how we run things around here. Write great content, and they will come. Optimize it, and they will keep coming. We implement a long-tail strategy that will serve you for as long as your blog exists. Also, we wanted an excuse to get a pet pig.
The point of hiring us to manage and produce your blog is so that you can do what you’re good at while we do what we’re good at. The majority of us hail from the land of magazine publishing, where a managing editor oversees all editorial. When you sign a retainer with BuzzFarmers, you will get a managing editor who will be your first point of contact. This is the person who will plan your editorial calendar, optimize your posts, develop a style guide, and write your articles. They manage your blog from concept to publish.
We love Providence, but we’re also happy to explore! For an additional travel fee, our lead videographer and an assistant will come to your location and shoot a series of videos. This is pretty much one of our favorite things to do. For a reduced rate, we can work directly with a videographer in our address book who’s local to you.
That’s totally up to you. Smaller startups who want to look bigger will often ask us to use our own byline, while others ask us to ghost blog under their names. It’s up to you, and there’s a minimal difference in the rate for ghost blogging.
We have a special partnership with Mequoda. If you’re a current client of Mequoda, you’ll receive a 5% Gold Member discount on your monthly retainer.
Every client is different, but our retainers start at $1,500. Consider us on salary. There are no timesheets to review and we won’t nickel and dime you for every extra half-hour. One invoice every month, even if we work more hours than we agreed to (and we usually do!). Budgeting made easy, for both of us!
At least half of our clients are legacy publishers who already maintain their own blogs and produce the content themselves. For these publishers, we offer a package of optimizing their blog posts for search before they’re published and using social media for content marketing. In their initial BuzzAudit, we also identify the improvements they can make to their blog for better SEO.
Yes, and we’ve gotten rave responses from every client. A BuzzAudit is $1,500 and will give you everything you need to launch and/or maintain your blog. We research keywords and offer you a complete editorial calendar with optimized blog titles that you can launch with. If your blog already exists, we discover any kinks that are holding you back from successful search. It’s a complete blueprint and blog model that you can take and go, or that we can use to move forward into a monthly retainer. Some companies will waste your money on trial and error for the first few months. We’re not into that route, so we spend 40 hours developing your BuzzAudit, instead. It’s worth it. Side note: We also white label these audits for other marketing companies. Get in touch if you’re interested.
Yes, we white label our audits for lots of companies. We don’t, however, white label our services or produce blog posts for a fee. There are plenty of content mills out there that will write content for $30 bucks a pop with a little broken English sprinkled in. That’s not us.