BuzzFarmers acts as a virtual audience development department handling blogging, SEO, social media and web video for our clients. All strategies work in tandem, rather than separately.
Patrick Hughes is one of the first people you’ll talk to when you reach out to us. He’s a video professional by trade and has been even been called an “expert” by the fine folks at Forbes. His work has been seen by hundreds of thousands of eyeballs both online and offline.
Patrick produces videos and runs social media campaigns for companies like New York Times Company, About.com, MetLife, United Way, BET, Bosch, Klondike, Kids Discover Magazine, and Healthcare Resources Online.
He has also consulted for companies like Mequoda, BlackBelt Magazine, VideoMaker Magazine, Incentive Magazine, Travel Weekly Newspaper, TravelAge West,and Business Travel News. He writes articles for industry publications like VideoMaker Magazine and Adorama, too!
If you hire BuzzFarmers, Patrick will be your first point of contact. From there he may work with you as a project manager, or as your new video production arm. Patrick has set up video production studios for companies looking to produce in-house, so get in touch!
Amanda MacArthur is an audience development junkie. She likes tinkering, research and testing social media and search engine optimization. She’s a behind-the-scenes blogger for lots of companies, and manages the entire blog strategy for a few others. She threads together a best-practice strategy of SEO and social media and has delivered clients millions of page views. She works hard.
Amanda has also been hired to teach digital marketing best practices and present her research across the country and she’s developed marketing programs that have been taught worldwide from Singapore to London and Germany. She’s been quoted in The Washington Post, Cosmopolitan, SEOMoz, and has been published in trade magazines like Audience Development.
If you hire BuzzFarmers, Amanda will either be writing and optimizing your blog posts, or she’ll manage one of our talented writers to do it the way she’d want it. She’ll drive you an intense amount of organic traffic through SEO and develop a social media strategy for you with her bare hands!
The rest of the team is currently getting together their bios and will be up here soon!
Howdy, and welcome to the farm!
Let’s talk a little about the history…
BuzzFarmers is lovingly run by Patrick Hughes and Amanda MacArthur. They met on Twitter by accident in 2009, met in person a couple week later for some harmless local networking (Amanda was new to Rhode Island) and then they couldn’t stop hanging out.
Their first year as friends, they attended dozens of social media conferences together and even threw Providence’s first big holiday Tweet-up! Now they run BuzzFarmers together and it has been a raging success ever since day one. Oh, and they have a GoldenDoodle named Napa.
And now about the company…
You know those people that wear “multiple hats” at a company? The superstars that are simply stretched too thin and could be really great at one thing, but instead are just mediocre at everything? It’s not their fault. We’ve been there. When you’re trying to be everything to everyone, it’s impossible to keep up.
That’s why here at Buzzfarmers we’ve put together a top-notch team of folks that are experts in their particular fields, and we let them excel at them. We’ll never task our social media experts with creating blog posts, just like we won’t ask our SEO expert to create a great viral video.
When you become a client of BuzzFarmers, you will get a personal account manager who will become intimately familiar with your business and be the project manager of our team of specialists and experts. Our clients get the best from everyone on our team.
Why we’re better than those other guys
Listen, if you’ve talked to other companies who think they can rank your website by simply targeting specific niche keywords but without any inbound links, social media efforts, or updated content – they’re hosing you.
In order to keep showing up in search engines, you need to have constantly updated content. That content needs to be optimized for search engines. People need to link to you. You need to link to your self with social media.
And if you couldn’t care less about search engine optimization, but think that running a few social media campaigns will give you everything you need, you’re also missing a few pieces. Nobody is going to be inspired to give you business if you’re shouting promotional tweets all day at them. Nobody is going to “like” you on Facebook if all you’re giving are updates of your restaurant menu or your new eBook.
These are things they can find on a static website, which we’re guessing you already have. If you haven’t updated it in a year, or only update it every couple weeks, this is your website.
In order to be extraordinarily successful with social media you need to be a source of information to the community and find the people who aren’t already looking for you. You already have those folks, that’s why they’re on your website.
At BuzzFarmers we know that you can’t try doing bits and pieces and still truly make an impact creating online buzz and passing the word of mouth about your business. That’s why we’ve created all-inclusive packages so that you’re getting everything you need to be successful online.
The hands-off approach
If you prefer to be hands-off and let us do the dirty work, that’s fine. We’ve managed campaigns for several different industries including restaurants, health care, hospitality, finance and even camping.
This includes expertly written blogs and in-depth customer communication with social media. When a company is running your audience development campaigns, there should never be a disconnect between you and the customer and we make sure there is never a gap.
The hands-on approach
If you’ve been watching your competitors build buzz for themselves online and have the time and mojo it takes to hit the ground running with audience development campaigns, that works too! We’ve taught in-house and public workshops around the country teaching businesses how to do everything themselves.
We absolutely believe that there is nobody better to run a social media campaign than the business itself, sometimes all you need is a swift kick in the derrière to get you going, or a little support along the way.
If you want to learn more about our all-inclusive buzz-building packages, please get a hold of us.