Amanda MacArthur is the CEO of BuzzFarmers. Before BuzzFarmers, Amanda ran the research arm of a marketing consultancy for magazine publishers where she was taught blogging, SEO and social media workshops to editors at Harvard, F + W, Time Inc. Condé Nast, Dwell Media, Bonnier and other magazine publishing houses.
Patrick HughesDIRECTOR OF DATA & VIDEO
Patrick Hughes is a marketing analyst by passion and video professional by trade. He has been even been called an “expert” by the fine folks at Forbes. His work has been seen by hundreds of thousands of eyeballs both online and offline.
CHRIS STURKMANAGING EDITOR
Chris Sturk is our trusted manager of all things wordy. For several years, Chris was the Managing Editor of Mequoda, where he edited and wrote thousands of articles and white papers about best-practice blogging and search engine optimization. Prior to joining Mequoda, Chris was the marketing manager of a boutique lifestyle marketing firm focused in the music and entertainment industries and based in Rhode Island
KIM MATEUSDIRECTOR OF BUSINESS DEVELOPMENT
Kim Mateus is our Director of Business Development and is one of the first people you’ll talk to when you reach out to us. She’s taught workshops about online marketing for publishers all over the world and has no problem conveying exactly what we can do you for you as a business. Fun fact: Before Kim was a team member, she was a client!
Sally BowersDIRECTOR OF Finance
Sally Bowers is the lucky lady who gets to handle billing, budgeting, bookkeeping and payroll. You'll get to talk with her once a month when your invoice is due and anytime you have a questions about all things green. Fun facts, Sally is also an integrated energy therapist, if you need your chakras balanced and speaks sign language fluently.
Dylan is our intern on school breaks and during the summer. A programmer by passion, Dylan has done everything from help us to build keyword research applications to manage the online communities of our (non-client) side projects. He’s a good egg and no, you can’t have him.
Napa the DogHousecarl of BuzzFarmers
Napa is our office manager and housecarl. Most days you can find him practicing his smithing and alchemy skills.
Patrick YurickLead Illustrator
Patrick has been working as an art educator in southern California for the last six years. His passions are for telling stories and designing ways for people to learn. He's recently gotten internet-famous for his series My Arm: the Comic and is the author of Hipster Picnic. He's a regular moderator and panelist at Comic Con International, has been on the ground floor of the MOOC movement and, as if he didn't have enough to do, is the founder of Little Fish Comic Book Studio and current CEO of MakingComics.com. He has a degree in graphic design from the New England Institute of Art and an art education degree from Plymouth State University.
Howdy, and welcome to the farm!
Let's talk a little about the history...
BuzzFarmers is lovingly run by Patrick Hughes and Amanda MacArthur. They met on Twitter by accident in 2009, met in person a couple week later for some harmless local networking (Amanda was new to Rhode Island) and then they couldn’t stop hanging out.
Their first year as friends, they attended dozens of social media conferences together and even threw Providence’s first big holiday Tweet-up! Now they run BuzzFarmers together and it has been a raging success ever since day one. Oh, and they have a GoldenDoodle named Napa.
And now about the company...
To see growth in website traffic through blogging, social media and SEO, your content needs to be great. It should be thoughtful, well-researched and thought-provoking. Otherwise, it’s just another dull page in a sea of a trillion webpages. Keywords alone will only get you so far. We’re focused on your longevity.
Here’s a chart that represents what the Google Analytics dashboard of one of our clients looks like. In the first six months, we brought their website traffic from 0 to 14,000+ unique visitors per month, directly through the blog. These blog posts are frequently shared in social media by the readers who find them in search.
We're not a content mill
Our writers are award-winning bloggers and journalists, and we build relationships with clients over time to better align your business with the marketing strategy of the blog. We’re actively involved in your success, so we’ll suggest plugins and other best practices to help you grow.
Most of the time we work alone, when a business wants to hand over the blog and let us work our magic. To be honest, that works best. Most of the times when a business owner gets in and starts tinkering, traffic slows down. If you can trust us to make it happen, we’ll work hard for you. Elbow grease will be made.
Why we're better than those other guys
Listen, if you’ve talked to other companies who think they can rank your website by simply targeting specific niche keywords but without any social media efforts, or updated content – they’re hosing you.
In order to keep showing up in search engines, you need to have constantly updated content. That content needs to be optimized for search engines. People need to link to you. You need to link to yourself with social media.
And if you couldn’t care less about search engine optimization, but think that running a few social media campaigns will give you everything you need, you’re also missing a few pieces. Nobody is going to be inspired to give you business if you’re shouting promotional tweets all day at them. Nobody is going to “like” you on Facebook if all you’re giving are updates of your restaurant menu or your new eBook.
These are things they can find on a static website, which we’re guessing you already have. If you haven’t updated it in a year, or only update it every couple weeks, this is your website.
In order to be extraordinarily successful with social media you need to be a source of information to the community and find the people who aren’t already looking for you. You already have those folks, that’s why they’re on your website.
At BuzzFarmers we know that you can’t try doing bits and pieces and still truly make an impact creating online buzz and passing the word of mouth about your business. That’s why we’ve created all-inclusive packages so that you’re getting everything you need to be successful online.
If you want to learn more about our Buzz Audits and monthly retainers, please get a hold of us.