#BatFleck, Business Basics, and Follower Tools

Illustrated by Patrick Yurick

What does everybody think about Ben Affleck as the new Batman? Everybody forgot about it once Miley twerked her little heart out at the VMAs, but I thought the hating on Twitter got a bit extreme. I liked how @TimCarvell put it: “Spend ten years working your way back into everyone’s good graces. Win an Oscar. Then you get cast as Batman, and BAM! You’re Gigli again.” By the way, I probably spent too much time on this, but I did put together 11 of the best responses to #Batfleck.

I also put together a little heartfelt “how-to” article of basics for businesses on Twitter. I remember a time when none of my favorite businesses were on Twitter, and I’d just fake @ them for the fun of it when I wanted to Tweet about them. I’m not going to name any names, but I actually created accounts for some of them and did free marketing for them for a while, too. That sort of thing gets hard, though, when people start talking back to you. That’s when I decided to just email the owners with their handles and give up the pro bono work. These days, there are lots of savvy businesses on Twitter, and it’s only about 25% of the time that I get excited to promote a new biz I love and am subsequently disappointed when I can’t @ them. Call me a nerd, but if you can’t @ a business, it takes a little of the fun out of it.

Finally, I came up with a giant list of tools for getting followers, even though it makes me feel dirty. People beg for that sort of stuff, though, so I decided to put up my own, clean, more white hat version. ‘Cause y’know, it’s not that hard to get followers if you just start talking to people all the time. You’re only tricking the system and screwing your own analytics when you start buying them or using auto-follow programs.

If you start joining Tweet Chats and talking to the people you follow, you’ll get a lot more out of your efforts. And, you’ll probably like Twitter more, too. I mean, why do you want a bunch of no-name followers that you’ll never talk to and who will never talk to you? If you can focus on getting 20 interesting, chatty individual people to follow you instead of 100 mute ones, you’ll enjoy your days on Twitter 1,000% more, I promise.


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Did you know that I’m now managing Twitter.About.com?

From now on, I’ll be sharing a bunch of quick-tip articles here that link back to all of the new tips,
strategies, apps, and tactics I’m posting over there that will help you sharpen your Twitter chops.

Consider it cross-pollination! #BatFleck, Business Basics, and Follower Tools

#BatFleck, Business Basics, and Follower Tools


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Amanda MacArthur

Amanda MacArthur is the CEO of BuzzFarmers. Before BuzzFarmers, Amanda ran the research arm of a publishing company for magazine publishers where she was hired to teach blogging and social media workshops to editors at Harvard, F + W, Time Inc. Condé Nast, Dwell Media and Bonnier.