You'll keep running an awesome business; we'll keep getting people to talk about it.
We're artisans of content and marketing. Our goal through managing your blog is to humanize your marketing efforts by creating valuable content that lasts, and promoting it only in the ways that your customers have proven to enjoy.
We've been told by clients that they've never seen a third-party successfully integrate as well as we do.
Well, that's because we don't consider ourselves a third-party. We want to be a part of your team. This sort of thing doesn't work unless we work as passionately as you do. Here are all the things that can be included as part of your monthly blogging retainer.
Hand-Crafted Blog Posts
Drive leads by becoming the go-to resource, the experts in your niche. Our bloggers are top notch. They’ve been published in magazines, have written books, and most importantly, they’re specialized. When you trust us with your blog, we won’t fake it; your blog posts will be written by an expert in your niche.
Our lead managing editor has personally trained hundreds of magazine editors how to blog effectively.
Search Engine Optimization
Optimize your awesome content so that it keeps driving web traffic for years to come. Quality content comes first, then comes optimization.
Our hand-crafted SEO strategies have been taught all over the world by not just us, but adopted by other experts too. We will find and use the best possible keywords for you to get ranked, no exceptions. Our clients are always a little shocked by how much evergreen traffic we bring them.
Start building relationships and create brand loyalists. Quality content and SEO don’t work on their own, because search engines use social media to determine how popular your articles are. We’ll use social media to promote your blog posts, and develop a content strategy that highlights your target customers so that you can tag them in posts and build relationships with them. Our organic social media approach will build links back to your site, create brand loyalists, humanize your online persona, answer questions, provoke conversations, and more.
Our social media scientist is a leader in her field, a published author and speaker on the topic. Marketers around the world use her strategies and formulas with a proven track record of success.
Post creative, thoughtful videos that help tell the story of your business. Give customers a look behind the scenes, shoot creative and quirky interviews with your team, come up with creative product overviews and animations, or come up with a creative series or show.
Our lead producer ran a video production company before joining our team. He writes for leading video production magazines and is trusted by all the big’uns, including The New York Times Company. His specialty is provoking emotion and loyalty through video and strategic editing.
Start incorporating unique graphics and illustrations into your blog posts. Say “no” to stock photography and let our artists design custom illustrations for your blog.
We work closely with several trusted designers who have their own unique styles and have won awards for everything from book illustration to package design.
+ Data and Analytics
Find out what makes your customers click and buy. The backbone of our business is built on data. We're constantly experimenting with blog titles, tweet formulas, SEO strategies and other marketing tests. No client uses the same formulas because you all have completely different customers. We work from scratch each time to figure out what works best for you, not everyone else.