Boost Website Traffic & Revenues Through Blogging
When implemented correctly, a blog is the most organic way to drive continual traffic to your website, create new business leads, and boost sales.
This is what we do every day. We're artisans of content – and marketing that content. Our goal through managing your blog is to humanize your marketing efforts by creating valuable content that lasts, while promoting it only in the ways that your customers enjoy.
Meet your new Managing Editor
Clients have told us that they've never seen a third party successfully integrate as well as we do. Every client has their own Managing Editor, a seasoned writer who creates your editorial calendar, writes your content, crafts social posts, and communicates with you on a daily basis.
Every Managing Editor is trained in the SEO and social media best practices that we are continually building with every client. This expert in your niche works with us in our Rhode Island office – she is not outsourced or overseas.
We're a group of passionate writers and marketing experts, and we want to be a part of your team! Here's everything that can be included as part of your monthly blogging retainer.
Handcrafted Blog Posts
Drive leads by becoming the go-to resource: the experts in your niche. Our bloggers are top notch. They’ve been published in magazines, have written books, and – most importantly – they’re specialized. When you trust us with your blog, we won’t fake it: Your posts will be written by a professional.
Our managing editors have personally trained hundreds of magazine editors on how to blog effectively; written thousands of posts and articles themselves; and handled content for startups, legacy companies, political campaigns, and nonprofit organizations.
Search Engine Optimization
Optimize your awesome content so that it keeps driving web traffic for years to come. Quality content comes first; then comes optimization.
Our innovative and meticulous SEO strategies have been taught all over the world by not only us, but by other experts who have adopted them, too. We will find and use the best possible keywords for you to get ranked – no exceptions. Our clients are always pleasantly surprised, if not shocked, by how much evergreen traffic we bring them.
Start building relationships and create brand loyalists. Quality content and SEO don’t work on their own, because search engines use social media to determine how popular your articles are. We’ll use social media to promote your blog posts and develop a content strategy that highlights your target customers so that you can tag them in posts and build relationships with them. Our organic social media approach will build links back to your site, create brand loyalists, humanize your online persona, answer questions, provoke conversations, and more.
Our social media scientist is a leader in her field, a published author and speaker on the topic. Marketers around the world use her strategies and formulas with a proven track record of success.
Post creative, thoughtful videos that help tell the story of your business. Give customers a look behind the scenes, shoot quirky interviews with your team, come up with insightful product overviews and animations, or create a series or show.
Our lead producer ran a video production company before joining our team. He writes for leading video production magazines and is trusted by all of the big’uns, including The New York Times Company. His specialty is provoking emotion and loyalty through video and strategic editing.
Start incorporating unique graphics and illustrations into your blog posts. Say “no” to stock photography and let our artists design custom illustrations for your blog.
We work closely with several trusted designers who have their own unique styles and have won awards for everything from book illustration to package design.
+ Data and Analytics
Find out what makes your customers click and buy. The backbone of our business is built on data. We're constantly experimenting with blog titles, tweet formulas, SEO strategies, and other marketing tests. No client uses the same formulas, because you all have completely different customers. We work from scratch each time to figure out what works best for you.