beerfriender.jpg

Marketing Genius: Heineken’s BeerFriender Facebook Promotion


Marketing Genius: Heinekens BeerFriender Facebook Promotion

Marketing Genius is a series created by BuzzFarmers to give virtual high fives to anyone who develops a unique (and brilliant) marketing idea worth talking about.


When Heineken took a step back from their holiday marketing and considered that it’d be really easy to tell people to “Drink Heineken” but harder to convince them to actually do it, they must have stopped and paused a bit longer than other beer companies.

Touching on the guilt that most people have around the holiday season every time they buy something for themselves, Heineken partnered with Krups to create BeerTender alongside a Facebook application (BeerFriender) that encourages you to “gift” a BeerTender to a random Facebook stranger.


Order a BuzzAudit and take the first step toward running a more visible, personable, and buzzworthy business with a good professional blog.

According to the promotion, in return, that person will quietly also “gift” one to you; thus eliminating the potential guilt of buying for yourself.

This is a bit genius, because Heineken knows they can’t sell beer on Facebook, but they can still put themselves in front of everyone, making a clever impression without it.

And of course, according to their Terms of Use, “the Application enables you receive, upload, and share information and content about Heineken, the Heineken BeerTender®, and other Heineken products and services.” Not a bad exchange, especially not for Krups, who’s likely taking a bulk of the sale with no necessary marketing on their part.

The only thing? We’re not sure it truthfully pairs anyone with anyone else. According to their sales page, “When you use BeerFriender to buy a BeerTender for yourself, it arrives gift-wrapped and with a fancy card, so it looks like a gift from someone else.” So eliminating the guilt of explaining to your partner or spouse? Sure. Knowing that little Jimmy gets one less present because of your addiction to shiny beer-drinking paraphernalia? That one’s on you!


Did you enjoy this content? Take a look at how BuzzFarmers can help you increase revenue with a highly-optimized business blog.

Patrick Hughes | @eastofprov

Patrick Hughes wrangles the BuzzFarmers team and trains everybody on our best practices based on the results of our content labs. These content labs are developed through the monthly a/b social media and content testing that BuzzFarmers conducts and Patrick delivers to all of our clients. Patrick also manages our developers in the creation of new client blogs, making sure they're up to BuzzFarmers code and will convert blog traffic into leads, subscribers and buyers the most effectively.
  • http://www.totallyseo.co.uk Stephanie

    Nice post.I like this.Not a bad exchange, especially not for Krups who’s likely taking a bulk of the sale with no necessary marketing on their part.

  • http://www.westcoastdrugs.net/generic-medicine/Propecia/82.html ROb Smith

    You have done a
    great work really. A lots of efforts behind this.
     

  • http://www.seoservicescanada.ca/ Jakson

    Thanks for sharing
    your opinion too
     

  • http://www.seoservicesamerica.com/ http://www.seoservicesamerica.

    Wow – a very
    content packed blog.Nice blog with some very useful info
     

  • http://www.seoservicesamerica.com/ http://www.seoservicesamerica.

     
    Thanks for great
    index of very useful resources in a single page.

  • http://www.canadianseocompany.ca/ www.canadianseocompany.ca

    Very helpful
    content, pleased I uncovered this website. Thanks.
     

  • http://www.canadianseocompany.ca/ www.canadianseocompany.ca

    Don’t stop
    writing, you’ve given me lots of good info!
     

  • http://www.abudhabi-car-rentals.com/ abu dhabi car rental

    Wow, what a unique
    blog. Bravo!
     

  • http://www.abudhabi-car-rentals.com/ abu dhabi car rental

    I completely agree
    with you. Great post
     

  • http://www.seoservicescanada.ca/seo-agency-firm/ www.seoservicescanada.ca

     
    Really it is nice
    post and thanks for sharing it

  • http://www.seoservicescanada.ca/seo-agency-firm/ www.seoservicescanada.ca

    I love your
    blog,helpful, thanks for sharing!
     

  • http://www.canadianseocompany.ca/ canadian seo company

    thanks for
    energetic post