You’ll keep running an awesome business; we’ll keep getting people to talk about it.
We’re artisans of content and marketing. We don’t want you to post crap, or sound like spammers on social media because we know that doesn’t work. Our goal is to humanize your marketing efforts by creating valuable content, and promoting it only in the ways that your customers have proven to enjoy.
We’ve been told by clients that they’ve never seen a third-party successfully integrate as well as we do.
Well, that’s because we don’t consider ourselves a third-party. We want to be a part of your team. This sort of thing doesn’t work unless we work as passionately as you do.
Step 1: Order An Audit
Let us tell you what to do.
This no-obligation audit will tell you exactly what to do. Based completely on data (not opinion!), we can tell you:
- What your competitors are doing better than you and how to compete more effectively
- What you should be blogging about, and how often
- What types of videos would personalize your business and create brand loyalists
- What niche keywords to add to your site and blog posts that will drive tons more traffic
- Where you’re dropping the ball on your website when converting visitors into buyers
- What people are saying about you already in social media and online
- What sites you can partner with to get more traffic and add cross-promotion opportunities
- Where your branding is a little loose, and how to keep your message consistent across mediums
- Which social networks will be most beneficial (and which ones to ditch)
- And so much more (we know everyone says that, but 110% is our middle name)
In fact, we’ll give you actual content that you can start using right away:
- 10 suggested blog topics and titles, including keywords so that you’ll start with some SEO juice
- 10 suggested tweets, based on actual data of proven success for you and/or your competitors
- 10 suggested Facebook posts, based on actual data of proven success for you and/or your competitors
This step-by-step blueprint will give you everything you need to start attracting new customers and leads through blogging, social media and video.
Oh! And THE AUDIT IS FREE IF YOU MOVE TO STEP #2
Step 2: Request a Monthly Package
You relax. Let us handle all the dirty work.
You can walk away from the audit with a game plan, or, we can implement it. All of our monthly packages can include: content creation, optimization, design and analytics.
Use all of our services, or just what you need.
HAND-CRAFTED BLOG POSTS
Drive leads by becoming the go-to resource, the experts in your niche. Our bloggers are top notch. They’ve been published in magazines, have written books, and most importantly, they’re specialized. When you trust us with your blog, we won’t fake it; your blog posts will be written by an expert in your niche. Our lead content director has personally trained hundreds of magazine editors how to blog effectively.
SEARCH ENGINE OPTIMIZATION
Optimize your awesome content so that it keeps driving web traffic for years to come. Quality content comes first, then comes optimization. Our hand-crafted SEO strategies have been taught all over the world by not just us, but adopted by other experts too. We will find and use the best possible keywords for you to get ranked, no exceptions. Plus all the other behind-the-scenes stuff that gets you web traffic through search.
Our clients are always a little shocked by how much evergreen traffic we bring them. If you’re looking for Pay-Per-Click advertising, we’re fierce in that field too.
SOCIAL MEDIA DEVELOPMENT
Start building relationships and create brand loyalists. Quality content and SEO can’t work on their own, because search engines use social media to determine how popular your articles are. We’ll use social media to promote your blog posts, but also to act as your brand ambassador. We’ll reach out to new customers, build links back to your site, create brand loyalists, humanize your online persona, answer questions, provoke conversations, and more, because there is so much more we can do.
Our social media scientist is a leader in her field, a published author and speaker on the topic. Marketers around the world use her strategies and formulas with a proven track record of success.
Post creative, thoughtful videos that help tell the story of your business. Give customers a look behind the scenes, shoot creative and quirky interviews with your team, come up with creative product overviews and animations, or come up with a creative series or show.
Our lead producer ran a video production company before joining our team. He writes for leading video production magazines and is trusted by all the big’uns, including The New York Times Company. His specialty is provoking emotion and loyalty through video and strategic editing.
ILLUSTRATION AND DESIGN (PRINT & WEB)
Start incorporating unique graphics and illustrations into your marketing efforts, or design a postcard on the fly. While we typically use our designers for unique blog images, infographics and other creative graphics to use in social media, we’ve also designed best-practice email templates and response-driven print materials. We’re not in the web design game, but will help optimize your WordPress blog too. On-demand design projects are cool with us if you’re short-handed.
We work closely with several trusted designers who have their own unique styles and have won awards for everything from book illustration to package design.
DATA & ANALYTICS
Find out what makes your customers click and buy. The backbone of our business is built on data. We’re constantly experimenting with blog titles, tweet formulas, SEO strategies and other marketing tests. No client uses the same formulas because you all have completely different customers. We work from scratch each time to figure out what works best for you, not everyone else.
Step 3: Watch, Discuss, Improve
Let us show you what’s working.
The entire time we’re working together, we’ll stay connected on important things like editorial calendars, brand style guides, customer service related queries and anything else you’d expect from a marketing department. We’ll give you constant feedback about what’s working, and you’ll tell us what more you need.
Step 4: You Take Over (Or Not?)
Let us train you, or we’ll just keep up the good work.
Our team is specially trained “the BuzzFarmers way”. We’ve had the privilege of working with so many large and medium-sized businesses over the course of our careers that we know what works. Data doesn’t lie.
We suggest at least three months of implementation while we get in there and test what works specifically for you. Then, if you want to take over, we can show you everything we’ve tested and what works best: everything from tweet and Facebook formulas to blog post headlines. Most of our clients choose to stick with us, because we blend so seamlessly into your organization.
If you decide to branch out, we’ll train you “the BuzzFarmers way” too. Welcome to the family!