Using Twitter for Marketing

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#BatFleck, Business Basics, and Follower Tools

Illustrated by Patrick Yurick

What does everybody think about Ben Affleck as the new Batman? Everybody forgot about it once Miley twerked her little heart out at the VMAs, but I thought the hating on Twitter got a bit extreme. I liked how @TimCarvell put it: “Spend ten years working your way back into everyone’s good graces. Win an Oscar. Then you get cast as Batman, and BAM! You’re Gigli again.” By the way, I probably spent too much time on this, but I did put together 11 of the best responses to #Batfleck.

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Twitter Apps, Ads, and Twelebrities

This month, I wrote a whole lot about Twitter apps and a bit about Twitter Ads and Twelebrities.

I wish I could start working out a theme for the posts I’m doing over on About.com about Twitter, but lately I’ve been coming up with random topics as they strike me. This month, I went mildly theme-y and decided to write about the Five Best Twitter Android apps. Naturally, it was part SEO challenge and part research-y fun.

As you might know by now, I’ve been managing Twitter.About.com since April, and so far I’ve been trying to focus on building a base of Twitter Basics and a Twitter Glossary. This month, I collaborated with someone who’s an Android power user to come up with these reviews.

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Birds of a Feather Flock Together … on Twitter

I won’t let you automate your whole feed or fake a verified badge, but I recently decided that buying a few followers to launch an account is a pretty good idea.

As you might know by now, I’ve been managing Twitter.About.com for a few months, and so far I’ve been trying to focus on building a list of Twitter Basics and a Twitter Glossary. This month, I took a break and asked my Twitter followers from @About_Tweeting what their most pressing questions were.

For example, every time I try to teach a client about Twitter, their first go-to question is how they can set up automatic Twitter feeds. That question makes me cringe every time I hear it. Mostly because it’s hard to teach someone how to use Twitter when you know that their goal is to automate the whole thing.

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Getting to Know Twitter Lingo

Illustrated by Nick Palazzo

This month, I’m putting together a glossary of terms, because Twitter is a beehive of jargon that scares people away before they ever really get into it.

Twitter has done a great job at turning some of the former jargon into site features (the retweet button, linked hashtags) but there’s still plenty to learn. Even I only just learned what a MT is. Apparently now when you shorten or edit a retweet, you’ve gotta mark it as a Modified Tweet (MT). That’s, of course, not patrolled by the Twitter police or anything, but another implied community rule.

The new Twitter glossary isn’t complete, but then again, is any glossary ever complete?

In any case, there are a ton of glossary terms in the post, so let’s get started!

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How to Bring the SEO Swagger Back Into Old Articles

Refill the SEO juice on your old articles by using a six-month plan to refresh them on Twitter.

Illustrated by David Flanagan

I’ve been working with Mequoda, a marketing, training, and web development company for magazine publishers, for more than seven years.

One of the things I love about them, and one of the reasons why we’ve gotten to work with the likes of publishers like Men’s Health and Time Inc., is because they are so incredibly research-, testing-, and numbers-driven. The number of reports that Mequoda pulls together on a daily and monthly basis would make your head spin. Everything they design, and every piece of content they/we write is so expertly thought out and measured, that it’s no wonder their clients sing them from the rooftops. Mequoda events are filled with the most passionate business leaders I’ve ever had the pleasure of surrounding myself with. And those people attend year after year because Mequoda makes publishers rich on a regular basis. Seriously.

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Why You Want More Twitter Followers (or Do You?)

Illustrated by Patrick Yurick

The main reason people want more Twitter followers is to build credibility. For businesses, it’s a good way to show your reputation. For people, especially those looking for a job in social media, it’s a way to prove influence.

The more followers you have, the more people will be inclined to trust you. The idea of getting more followers might make you feel like you’re in high school: the more followers you have, the more popular you appear.

It’s because of this that some people choose to “cheat” the system by buying followers or using automated programs (more on that later).

But there’s a benefit to more Twitter followers beyond just the “body count.”

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Chicago Tribune on Twitter: The Case Study That Backs Up Engagement

Illustrated by David Flanagan

Chicago Tribune on Twitter: The Case Study That Backs Up Engagement

The Face of @ColonelTribune

Take a lesson from the Chicago Tribune on Twitter and increase followers by 2,298% just by being human.

I’ve taught social media to publishers across the country, and it breaks my heart when someone tells me during a workshop, “Oh, we’re just pushing feeds … The New York Times does it, and it works for them.” Or similarly, “We’ve just been automatically reposting blog content, and it seems to be working fine.”

Working fine? That’s called working “good enough.” People have RSS readers, so what incentive are you giving them to follow you on Twitter? How does this translate to your other marketing efforts? Are you always doing the bare minimum?

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