Illustrated by Patrick Yurick
There’s nothing I hate more than wasted content.
And if you’re publishing blog posts once and never refreshing or re-promoting them, then you’re wasting content. You’re wasting money, too!
We manage several blogs for our clients. Several of those blogs have thousands of blog posts. For our larger clients, like magazine publishers, the majority of content was written before we met. For the startups we work with, most were written by us.
Refill the SEO juice on your old articles by using a six-month plan to refresh them on Twitter.
Illustrated by David Flanagan
I’ve been working with Mequoda, a marketing, training, and web development company for magazine publishers, for more than seven years.
One of the things I love about them, and one of the reasons why we’ve gotten to work with the likes of publishers like Men’s Health and Time Inc., is because they are so incredibly research-, testing-, and numbers-driven. The number of reports that Mequoda pulls together on a daily and monthly basis would make your head spin. Everything they design, and every piece of content they/we write is so expertly thought out and measured, that it’s no wonder their clients sing them from the rooftops. Mequoda events are filled with the most passionate business leaders I’ve ever had the pleasure of surrounding myself with. And those people attend year after year because Mequoda makes publishers rich on a regular basis. Seriously.
Illustration by Nick Palazzo
If you’re a self-loathing blogger, then you probably don’t want anyone to read your work. It’s awful, terrible, the worst thing anyone has ever read! Because of this, you don’t SEO your blog posts (nobody’s looking for them anyway!), and if anyone does in fact find your blog posts, you want to send them away as soon as possible.
If your goal in blogging is to not make money, to not get shared, to not drive web traffic, and to drive web visitors away, then a great way to stay out of the spotlight is to send visitors in the opposite direction from your blog as soon as possible. We’ve seen lots of bloggers do this, usually not on purpose, and we’ve also been misguided to do this by clients, too.