The backbone of BuzzFarmers is research. For every tweet sent and blog posted, there is an entire backdrop of research we’re working from.
Our research is contained to our inner circle of retainer clients, who start with a Buzz Audit.
Amanda in particular has been the lead analyst and reporter of over a hundred business case studies. Her research has been presented online, in print and broadcasted all over the world.
Internally, we’ve used this research to:
- Write tweets based on formulas that humans have proven to read, favorite and click.
- Develop Facebook posts that have been proven to deliver the most reach and virality.
- Conduct A/B tests out the wazoo and develop award-winning websites and email templates.
- Launch consumer research surveys that back the research behind our blog posts and all of our actions.
We also conduct in-depth competitive analysis of our clients’ competitors which may include everything from the keywords they bid on in PPC, to the ones they optimize for on their site, to their inbound links, traffic, and most effective social media efforts.
We can do the same thing for you, in several different dimensions. Here are some examples of past projects:
Social – What’s Working (and What’s Not):
A magazine with over 450,000 “likes” on Facebook was starting to see a decline in comments and clicks on their posts. We dove deep into their Facebook Insights and Web Analytics for the entire year to determine:
- How and when Facebook’s algorithm changes affected their responses, to determine what they could control.
- Whether their decline was viral, organic or paid.
- Which post types got the most comments, likes and clicks (photos, videos, polls, articles, etc.)
- What types of photos fan reacted to most favorably.
- Which types of posts resulted in a negative response.
- Which post formulas would work best going forward to increase comments, likes and clicks.
Conversion – What’s Working (and What’s Not):
A magazine with over a million email subscribers was starting to see a decline in email subscriptions and needed an analysis of their website conversion architecture. We took them from homepage to thank-you page to deliver them these types of answers:
- How to stop hiding their email signup below the fold, and add more calls-to-action.
- How to design conversion architecture that gets visitors to enter their email address.
- Why customers weren’t double opting in.
- The primary no-no that was killing conversions in their text ads.
- How to write a headline that makes people feel like they needed to sign up for an email newsletter.
- How to promote their free downloads more effectively and turn those product into lead generation material.
- How to get new email subscribers to “like” and “follow” the company too!
This research comes included with any of our monthly social media and SEO retainers. Currently, we develop editorial calendars for your blog based on the keywords people are most likely to search for. If you/we post daily, you can expect to boost traffic to over 10,000 unique visitors per month in the first six month. When our social media, blogging and seo services are paired together, that’s practically a guarantee. So far, it’s an official track record. And most clients see even more traffic than that! Keyword research can be used to:
- Develop an editorial calendar for your blog according to what people are looking to find.
- Discover new topics to write about when you’re having writers block.
- Optimize every page of your website for the products/services your customers/readers are looking for.
- Name your products / services according to what people are looking for.
- Describe products and services using the same lingo as your customers (no jargon!)
- Re-write articles with new keywords to increase your existing rank.
A Fortune-500 company launched an app that a smaller developer has already released and patented. The developer sued the Fortune 500 company, but they denied the app having any “value” because it was “free”. We built a case with the developer, including:
- Quotes from users of the app claiming that they spent more at the business because of the “free” app.
- Search data proving the volume of users looking for the app and related apps.
- The comparative analysis between downloads for the company’s app versus our client’s app on every platform they were released.
- All press mentions that came from the release of the company’s app, proving how valuable the media felt the app was.
A marketing company wanted to show publishers the habits of millennials in the digital age. We conducted over a hundred interviews and surveys and asked several respondents to come on video to share their reactions. BuzzFarmers produced this project from the first survey through the final video production (yes, we do that too!). We also presented our research at the conference premier. It’s since been broadcast on the news in the US and Canada and has been presented in workshops all over the world. See the video for yourself:
If you have a research project, we’re up for it
find out how a BuzzFarmers package works!