Marketing Genius is a series created by BuzzFarmers to give virtual high fives to anyone who develops a unique (and brilliant) marketing idea worth talking about.
One of the most disturbing moments (of many) in the recently released Fed Up – a scathing documentary about the role of sugar in the rise of obesity in the United States – shows an exec from McDonald’s testifying before Congress.
When asked about the company’s advertising practices in marketing to young people, the exec doesn’t blink an eye.
“We don’t market to children,” she tells the committee in an unnerving monotone, as if brainwashed. “Ronald McDonald informs and inspires by magic and fun.”
Scary stuff. Hey, some mega-chains decide to do the right thing, and some don’t. Sometimes, it takes a nonprofit to teach them a little corporate responsibility – or at least set a good example for others.
Yes, McDonald’s makes trillions marketing to young people. Tools for Peace just makes the world a better place marketing to young people.